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E-handelns roll inom industriell marknadsföring: En fallstudie på Stena Components Nybro AB
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
E-handelns roll inom industriell marknadsföring : En fallstudie på Stena Components Nybro AB (Swedish)
Abstract [en]

Title: The role of e-commerce in industrial marketing: a case study of Stena Components Nybro AB Writers: Rebecka Blom, Ebba Douglas and Cathrine Johansson Mentor: Leif Rytting

Examiner: Richard Afriyie Owusu Course: 2FE77E Business Administration III - Marketing, Bachelor degree project

Purpose

The purpose of this study is to analyze and clarify the importance of e-commerce regarding to service experiences and accessibility. The industrial sector stands in the center of the study and its importance of maintaining and strengthening existing customer relations. The study is a case study of Stena Components Nybro AB.

Method

The study is based on a qualitative study and is a case study at Stena Components Nybro AB. The empirical data consists of nine semi structured interviews where both business and customers perspective has been observed.

Conclusion

The results of the study showed that customer experience in the industrial sector is a co- creation process between customer and business. It has also been found that e- commerce can release human resources, which increases the availability through increased personal contact. The study also presented that CRM-system and high service created a strong and sustainable relationship between businesses.

Keywords

Digitization, e-commerce, customer relations, accessibility, quality of service.

Allocation of work

The authors have participated equally in all parts of the thesis process.

Place, publisher, year, edition, pages
2019. , p. 74
Keywords [sv]
Digitalisering, e-handel, kundrelationer, tillgänglighet, servicekvalitet.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-88993OAI: oai:DiVA.org:lnu-88993DiVA, id: diva2:1348910
Subject / course
Business Administration - Marketing
Educational program
Business Administration and Economics Programme, specialization in Marketing, 180 credits
Supervisors
Examiners
Available from: 2019-09-06 Created: 2019-09-05 Last updated: 2019-09-06Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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More styles
Language
  • de-DE
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  • nn-NB
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  • Other locale
More languages
Output format
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