Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The Danish Labor Movement’s Mobilization on Twitter during the Collective Bargaining in 2018
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media. (MSSc in Digital Media and Society)
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This thesis explores the Danish labor movement’s use of Twitter during the collective bargaining in spring 2018 from a mobilisation perspective. This is done to investigate 1) the form of contentious politics practiced by the Danish labor movement, and 2) the role of trade unions in the Danish labor movement. One specific hashtag, #ok18, is analyzed.

This investigation mainly builds on framing theory as developed by Snow & Benford (1986; 2000) and its connection to the logic of collective action, and the logic of connective action developed by Bennet & Segerberg (2013). Three methods were used to analyze the labor movement on Twitter: a social network analysis of @mentions, semantic network analyses of Twitter streams, and a quantitative content analysis. This study finds that the most important and central actors within the labor movement on Twitter are trade unions. Nothing indicates that Danish public employees used Twitter to organize independently of trade unions. Furthermore, the labor movement used Twitter to articulate collective action frames that served as shared “schemata of interpretation” for the collective bargaining. In addition, several framing processes that changed the collective action frames were identified.

These results all indicate that the labor movement’s mobilisation on Twitter during the collective bargaining of 2018 is best described by the logic of collective action. There were no indications of personalization of politics or of an increased symbolical inclusiveness. The successful mobilisation in Spring 2018 might therefore be interpreted, with the big proviso that that this study only investigates Twitter, as the first small steps towards a revitalization of conventional trade union politics in Denmark.

Place, publisher, year, edition, pages
2019. , p. 125
Keywords [en]
collective action, connective action, TU communication, labor movement, semantic network analysis, twitter, framing, collective action frames, social network analysis
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-392288OAI: oai:DiVA.org:uu-392288DiVA, id: diva2:1347716
Supervisors
Examiners
Available from: 2019-09-02 Created: 2019-09-02 Last updated: 2019-09-02Bibliographically approved

Open Access in DiVA

fulltext(2952 kB)8 downloads
File information
File name FULLTEXT01.pdfFile size 2952 kBChecksum SHA-512
efe38c9b5500e9c586524f78bc59217f60ff0273f1d0aede64473e06561eb8396ca141c7061ac5434b60d21cae6deaa954b1a836c2b59f177b377520888d1c1d
Type fulltextMimetype application/pdf

By organisation
Department of Informatics and Media
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 8 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 19 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf