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Ethical consumption applications as failed market innovations: Exploring consumer (non) acceptance of ‘quasi’ market devices
University of Borås, Faculty of Textiles, Engineering and Business. (Sustainable Consumption Research Group)
2019 (English)In: Journal of Cultural Economy, ISSN 1753-0350, E-ISSN 1753-0369Article in journal (Refereed) Published
Sustainable development
According to the author(s), the content of this publication falls within the area of sustainable development.
Abstract [en]

In this paper, I conceptualise ethical consumption applications (ECAs) as market innovations inflected in processes of configuring market actors and market (re)framings. The introduction of ECAs through the work of civil society is not only about changing frames of market exchange, but also work in the register of making ‘good consumers’ and consumers as ‘agents of change’ and moralising markets. Thus, a more accurate concept for these devices is suggested: ‘quasi’ market devices. The main aim of this paper is to analyse how consumers attached to and resisted use of ECAs designed to assist in product choices and shape responsible everyday practices. Based on qualitative fieldwork in Sweden, the article applies a methodology grounded in Science and Technology-inspired market studies in combination with Consumer Culture Theory’s (CCT) interest in identity work and sense-making associated with technology consumption. Although available at the time of the empirical data collection period of the study, all three apps were off the market during the analytic work of this paper; a major argument for focusing on barriers to acceptance of the apps and trying to conceptualise how such non-acceptance can be understood.

Place, publisher, year, edition, pages
2019.
Keywords [en]
Smartphone App, Ethical Consumption, Consumer Culture Theory, Science and Technology Studies, Market Innovation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-21677DOI: 10.1080/17530350.2019.1629990OAI: oai:DiVA.org:hb-21677DiVA, id: diva2:1347690
Available from: 2019-09-02 Created: 2019-09-02 Last updated: 2019-09-10Bibliographically approved

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