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Framing Neverland: En kvantitativ innehållsanalys om gestaltningen av Leaving Neverland i svensk dagspress.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013). (Geomedia)
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 5 credits / 7,5 HE creditsStudent thesisAlternative title
Framing Neverland : A quantitative content analysis about the framing of Leaving Neverland in Swedish daily press. (English)
Abstract [en]

Framing Neverland is a content analysis that examines how the documentary Leaving Neverland is portrayed in Swedish daily press between January 25 to May 20, 2019. It is through the questions “How does the framing of Leaving Neverland being perceived in Swedish daily press?” and “Does morning and evening presses differ in the framing?” the essay was designed. Entman's framing theory forms the basis of the study's theoretical framework and is supplemented with media logic and tabloidization, which is operationalized into variables in the study of 100 articles within Swedish daily press. The Swedish morning and evening newspapers are represented by the four largest daily newspapers in Sweden today; Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet. A cluster selection were made in the process of choosing the articles, because of the choice of newspapers which is the largest Swedish ones today, also a total selection when all published articles within the population have become objects for the survey.

Previous research consists of framing theory and tonality of different subjects than this study, since similar essays traditionally relate to political and war reporting. Inspiration has been given from previous research on analysis tools to apply to this contemporary work which is at the intersection of popular culture and news content. The newspaper framing  in general is relatively homogeneous, which explains some tabloidization among, what we call, the quality press. The commercialization of the media gives rise to this, but some differences remain. Aftonbladet is the newspaper with the most frequent reporting by Leaving Neverland and then comes Expressen. Which means that the evening press prioritize this topic as a higher news value than what the morning press does. However, it is possible to extract a result which shows that the content of the morning press is of a more critical nature towards Leaving Neverland. Together, the result is thus presented through framing theory, media logic and tabloidization, which together explain how the documentary is framed. 

Abstract [sv]

Framing Neverland är en kvantitativ innehållsanalys som undersöker hur dokumentären Leaving Neverland gestaltas i svensk press mellan 25 januari till 20 maj 2019. Det är genom frågeställningarna “Hur ser gestaltningen av Leaving Neverland ut i svensk press?”  samt  “Skiljer sig morgon- och kvällspress i gestaltningen?”  som uppsatsen utformats. Gestaltningsteori står till grund för studiens teoretiska ramverk och kompletteras med medielogik och tabloidisering, vilket operationaliseras till variabler i studien av 100 artiklar inom svensk press. Svenska morgon- och kvällstidningar representeras genom de fyra största dagstidningarna i Sverige idag; Aftonbladet, Dagens Nyheter, Expressen och Svenska Dagbladet. Det är således ett klusterurval som gjorts av de största tidningarna, men även ett totalurval då alla publicerade artiklar inom populationen har blivit objekt för undersökningen. 

Tidigare forskning består av gestaltning och tonalitet av annan slags karaktär än denna studie, då liknande uppsatser traditionellt sett förhåller sig till politisk- och krigsrapportering. Inspiration har givits från tidigare forskning gällande analysverktyg för att applicera på detta nutida verk som befinner sig i skärningspunkten mellan populärkultur och nyhetsinnehåll. Resultatet i studien visar att tidningarnas sammanslagna gestaltning generellt är relativt homogen, vilket förklarar viss tabloidisering bland “kvalitetspressen”. Mediernas kommersialisering ger upphov till detta, men vissa innehållsmässiga skillnader kvarstår. Aftonbladet är den tidning som står för största delen av nyhetsrapporteringen av Leaving Neverland och därefter kommer Expressen. Detta innebär att kvällspressen anser att detta ämne har ett högre nyhetsvärde än vad morgonpressen gör. Således går det att utvinna ett resultat som påvisar att morgonpressens gestaltning är av mer kritisk karaktär gentemot Leaving Neverland. Tillsammans redovisas följaktligen resultatet genom gestaltningsteori, medielogik och tabloidisering, vilket tillsammans förklarar hur medierna gestaltning ser ut av dokumentären.

Place, publisher, year, edition, pages
2019. , p. 54
Keywords [en]
Leaving Neverland, Michael Jackson, Framing Theory, Tonality, Tabloidization, Media logic
Keywords [sv]
Leaving Neverland, Michael Jackson, Gestaltning, Tonalitet, Tabloidisering, Medielogik
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:kau:diva-74585OAI: oai:DiVA.org:kau-74585DiVA, id: diva2:1347247
Subject / course
Media and Communication Studies
Educational program
Media and Communication: Visual Communication Design (180 ECTS credits)
Supervisors
Examiners
Available from: 2019-09-03 Created: 2019-08-30 Last updated: 2019-09-03Bibliographically approved

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