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Veganism: Motivations and obstacles
Linnaeus University, Faculty of Social Sciences, Department of Social Studies.
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The interest in vegetarianism and veganism is increasing and the dietary option of abstaining from animal food products is currently a widely discussed and social relevant issue.The present study aims to provide a quantitative overview of the vegan diet, particularly the sociological aspects related to adoption, maintenance and obstacles connected with this diet.

A web-based survey was conducted on facebook groups related tovegetarianism and veganism. 8531 participants (86.3% females) answered the survey, from those 6761 were vegan. Moral/ethical, animal and environmental protection, and health benefits seem to be the main reasons to adopt a vegan diet. Furthermore, demographic factors seem to have an effect on both the adoption and maintenance of a vegan diet. Younger participants appear to put more relevance on ethical/moral reasons, environmental and animal protection for adopting and maintaining a vegan diet. Living in a vegan household suggests less perceived difficulties and obstacles to the maintenance of a vegan diet and highers the relevance of moral/ethical reasons, environmental and animal protections as main motivations for a vegan diet. Also, being a female seems to higher health benefits as a source of inspiration to start a vegan diet but it also seems to increase the perceived difficulties.

Place, publisher, year, edition, pages
2019. , p. 48
Keywords [en]
veganism, vegetarianism, obstacles, motivations, quantitative study
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:lnu:diva-88848OAI: oai:DiVA.org:lnu-88848DiVA, id: diva2:1346878
Subject / course
Sociologi
Educational program
Applied Social Analysis, Master Programme, 120 credits
Presentation
2019-08-28, 09:15 (English)
Supervisors
Examiners
Available from: 2019-08-29 Created: 2019-08-29 Last updated: 2019-08-29Bibliographically approved

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Veganism(2863 kB)63 downloads
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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