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Use of Social Media for Improving Student Engagement at Université des Mascareignes (UDM)
Université des Mascareignes, Beau Bassin-Rose Hill, Mauritius.
Reva University, Bengaluru, India.
Université des Mascareignes, Beau Bassin-Rose Hill, Mauritius.
2018 (English)In: Information Systems Design and Intelligent Applications: Proceedings of Fifth International Conference INDIA 2018 Volume 2 / [ed] Suresh Chandra Satapathy, Vikrant Bhateja, Radhakhrishna Somanah, Xin-She Yang, Roman Senkerik, Springer, 2018, Vol. 2Conference paper, Published paper (Refereed)
Abstract [en]

The research responds to the global trend of using technology in higher education for improving student engagement and student satisfaction. The research ontology adopted is that students may benefit from a more interactive approach of learning in classes. The methodology used is the use of a pre-designed questionnaire to test the readiness of students and faculty members for the use of social media. Three components were extracted based on EFA which are namely social media as a facilitator, improving learning proficiency and trust in data security. The research outlines the benefits, risks and challenges for adopting SNSs for improving customer satisfaction and loyalty. It is important to note that social media tools are part of the Web 2.0 interactive and intelligent system of communication being used in different fields.

Place, publisher, year, edition, pages
Springer, 2018. Vol. 2
Series
Advances in intelligent systems and computing ; 863
Keywords [en]
Social media Social networking sites (SNSs), Informal scholarly communication, Higher education and social learning
Identifiers
URN: urn:nbn:se:ltu:diva-75717DOI: 10.1007/978-981-13-3338-5_2OAI: oai:DiVA.org:ltu-75717DiVA, id: diva2:1346574
Conference
International Conference on Information System Design and Intelligent Applications (INDIA 2018), Universite des Mascareignes, Mauritius, July 19 - 21, 2018.
Available from: 2019-08-28 Created: 2019-08-28 Last updated: 2019-08-28Bibliographically approved

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