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Att utforma en e-handel för kvinnor med god navigerbarhet
Linköping University, Department of Computer and Information Science.
Linköping University, Department of Computer and Information Science.
Linköping University, Department of Computer and Information Science.
Linköping University, Department of Computer and Information Science.
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2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 12 credits / 18 HE creditsStudent thesisAlternative title
Designing an e-commerce for women with good navigability (English)
Abstract [en]

After conducting a survey at Linköping University it was shown that few women choose to use protein powder. The same survey also showed that only a fraction of these women possessed knowledge regarding their optimal protein consumption. A web application that sells protein and training related products were therefore developed. This application is designed to have satisfactory navigability and an appealing graphic profile for women. The navigability is intended to, in an efficient manner, eliminate the information gap regarding protein supplements for the intended target group. The web application’s functionality anddesign has been based on scientific theory. Development occurred in iterations after which end users had the possibility to test and leave suggestions for improvements. Improvements to the web application’s navigability has been measured in numerous aspects through all iterations. Time, lostness and certainty have been central for the configuration of the final version of the web application. This report enhances the group’s thesis and exhibits that a web application can have good navigability and be graphically appealing to women.

Abstract [sv]

Efter en enkätundersökning vid Linköpings universitet visade det sig att få aktiva kvinnor väljer att använda proteinpulver. Samma undersökning visade även att endast en bråkdel av kvinnorna hade kunskap kring deras optimala proteinintag. En webbapplikation som säljer protein och träningsrelaterade produkter har därför utvecklats. Denna applikation är utformad för att ha en god navigerbarhet och en tilltalande grafisk profil för kvinnor. Den välutformade navigerbarheten är tänkt att på ett effektivt sätt eliminera de informationsgap kring proteinpulver som finns för målgruppen. Vetenskaplig teori har lagt grunden till webbapplikationens funktionalitet och design. Utveckling har skett i iterationer vid vars slut användare har haft möjlighet att testa och ge förslag på förbättringsmöjligheter. Förbättring kring webbapplikationens navigerbarhet har mätts med flera aspekter genom samtliga iterationer. Tid, lostnessoch säkerhet har varit centrala för utformning av den slutgiltiga versionen. Denna rapport stärker gruppens frågeställning och visar att en webbapplikation kan ha god navigerbarhet samt vara grafisk tilltalande för kvinnor.

Place, publisher, year, edition, pages
2019. , p. 73
National Category
Computer Engineering
Identifiers
URN: urn:nbn:se:liu:diva-159797ISRN: LIU-IDA/LITH-EX-G--19/017—SEOAI: oai:DiVA.org:liu-159797DiVA, id: diva2:1344733
Subject / course
Computer science
Presentation
2019-05-24, Linköpings Universitet, Linköping, 08:00
Supervisors
Examiners
Available from: 2019-08-22 Created: 2019-08-21 Last updated: 2019-08-22Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • de-DE
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Output format
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