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Din resa börjar här: En kvalitativ studie om varumärken och dess kommunikation inom resebranschen
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med denna uppsats är, med fokus på researrangörer, att finna och analysera vad som karaktäriserar varumärken. Vidare är avsikten att klarlägga researrangörers kommunikation till konsumenter. Utifrån uppsatsens syfte utformades följande tre forskningsfrågor:

  • Vad karaktäriserar varumärkens identitet och budskap?

  • Vilket utrymme och vilken roll ges varumärken i såväl traditionella som digitala kanaler?

  • Vad kännetecknar personalens och kundernas roller på en resa?

Abstract [en]

The aim of this thesis, focusing on the travel arrangers, is to find and analyse what characterizes brands. Furthermore, the intention is to explain travel arrangers communication towards customers. We have posed these following three research questions:

  • What characterizes brand identities and messages?

  • What space and which role is given to brands in both traditional and digital channels?

  • What defines the personnels and the customers roles during a trip?

Place, publisher, year, edition, pages
2019. , p. 60
Keywords [en]
Brand, market communications, service, travel arrangers, digitalization
Keywords [sv]
Varumärke, marknadskommunikation, service, researrangör, digitalisering
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-87937OAI: oai:DiVA.org:lnu-87937DiVA, id: diva2:1342575
Subject / course
Business Administration - Marketing; Business Administration - Marketing
Educational program
Business Administration and Economics Programme, specialization in Marketing, 180 credits; Tourism Management Programme, 180 credits
Supervisors
Examiners
Available from: 2019-08-14 Created: 2019-08-13 Last updated: 2019-08-14Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf