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Longitudinal measurements of link usage on Twitter
Linköping University, Department of Computer and Information Science.
Linköping University, Department of Computer and Information Science.
2019 (English)Independent thesis Basic level (degree of Bachelor), 10,5 credits / 16 HE creditsStudent thesisAlternative title
Longitudinella mätningar av länkanvändning på Twitter (Swedish)
Abstract [en]

As Twitter launched with their unique way of limiting posts to only 140 characters the usage of link shorteners was brought forth. This was the only way to fit long URLs in tweets until Twitter solved this by providing their own integrated link shortener. This study investigates how links are used on Twitter. The study include both care fulldata collection including multiple APIs and analysis of the collected data providing new insight into this topic. It was found that a small set of internet domains account for a large part of the links found in posted tweets. This set of top occurring domains did not necessarily reflect the top domains typically on common internet top lists. When looking at link shorteners in posted tweets we found that “bit.ly” was the most common one. Due to our method of collecting data we had the possibility of looking up the amount of clicks “bit.ly” links had received. We compared the click data to the amount of retweets the tweets containing these links had received and this led to some interesting discoveries regarding the ratio between these two.

Place, publisher, year, edition, pages
2019. , p. 40
Keywords [en]
Twitter, Bitly, Link Usage, Link Shortener, User Behaviour, Data Collection, Statistics, Metrics
National Category
Computer and Information Sciences
Identifiers
URN: urn:nbn:se:liu:diva-159331ISRN: LIU-IDA/LITH-EX-G--19/036—SEOAI: oai:DiVA.org:liu-159331DiVA, id: diva2:1341201
Subject / course
Information Technology
Presentation
2019-06-04, Babbage, Campus Valla, Linköping, 10:15 (Swedish)
Supervisors
Examiners
Available from: 2019-08-13 Created: 2019-08-07 Last updated: 2019-08-13Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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