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The Surprising Duality of Jugaad: Low Firm Growth and High Inclusive Growth
University of Notre Dame.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0003-3255-414X
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-8770-8874
2019 (English)In: Journal of Management Studies, ISSN 0022-2380, E-ISSN 1467-6486Article in journal (Refereed) Epub ahead of print
Abstract [en]

Western theories on creativity emphasize the importance of access to resources and the generation of innovations as a source of sustainable competitive advantage for firms. However, perhaps the emphasis on slack resources and the firm as the level of analysis may be less appropriate for understanding the benefits of individual creative problem solving in resource‐poor environments of the east; focusing solely on the firm is not sufficiently inclusive and may underestimate the benefits of creative problem solving under resource scarcity. Through an inductive interpretive case study of 12 problem solvers in the highly resource‐poor environment of rural India, we identified the antecedents, dimensions and duality of outcomes for an Indian cultural source of creative problem solving called jugaad. Jugaad relies on assertive defiance, trial‐and‐error experiential learning and the recombination of available resources to improvise a frugal quick‐fix solution. Our inductive framework provides new insights into the dual outcomes of creative problem solving from an eastern perspective; jugaad is unlikely to be a source of competitive advantage for firm growth but represents a source of enhanced wellbeing for inclusive growth.

Place, publisher, year, edition, pages
UK: John Wiley & Sons, 2019.
Keywords [en]
Creativity, inclusive growth, innovation, social entrepreneurship
National Category
Business Administration Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-75416DOI: 10.1111/joms.12309OAI: oai:DiVA.org:ltu-75416DiVA, id: diva2:1340790
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CiiRAvailable from: 2019-08-06 Created: 2019-08-06 Last updated: 2019-08-06

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