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Trade Unions on YouTube: Online Revitalization in Sweden
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Government.ORCID iD: 0000-0003-3645-0399
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Government.
2019 (English)Book (Refereed)
Abstract [en]

This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes.  Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media.

By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube.

Place, publisher, year, edition, pages
Palgrave Pivot, 2019.
Keywords [en]
trade unions, YouTube, Sweden, social media, mobilization, self-images, revitalization
National Category
Political Science (excluding Public Administration Studies and Globalisation Studies)
Research subject
Political Science; Sociology
Identifiers
URN: urn:nbn:se:uu:diva-390062DOI: 10.1007/978-3-030-24914-4ISBN: 978-3-030-24914-4 (electronic)OAI: oai:DiVA.org:uu-390062DiVA, id: diva2:1340281
Funder
Riksbankens Jubileumsfond, IN14-0698:1Available from: 2019-08-04 Created: 2019-08-04 Last updated: 2020-03-16Bibliographically approved

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Jansson, JennyUba, Katrin
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf