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Dina fantasiparker i norr: En visuell diskursanalys av svenska nationalparkers turistbroschyrer rörande områden av fjällnatur och samebyar
Linköping University, Department of Thematic Studies, Tema Environmental Change.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Your fantasy parks in the north : A visual discourse analysis of Swedish national parks' tourist brochures concerning areas of mountain nature and Sami villages (English)
Abstract [sv]

Denna uppsats ämnar till att skapa insikt och kunskap kring turistiska diskurser rörande natur, genom att undersöka vilka bilder och representationer kring natur i de svenska nationalparkerna som framhävs i turistbroschyrer, hur människa-natur-relationer framställs men även vilka implikationer det kan framkalla. Med ett avgränsat fokus på nio nationalparker som uppfyller kriterierna av fjällkaraktär eller inbegriper renskötande samebyar. Genom en visuell diskursanalys som metod har turistbroschyrernas bilder, texter och kartor analyserats med applicering av Foucaults diskursperspektiv där makt, kunskap och sanning är centrala begrepp. Resultatet denna studie påvisar är att de diskursiva formationerna består av tre huvuddrag gällande naturen. Den framställs som något exotisk, externt, sublimt, orörd och förhistorisk, men även som en tillgänglig och romantiserad plats för just turisten ifråga samtidigt som naturen porträtteras som något speciellt för Sverige vilket då också symboliserar dess identitet. Turisten porträtteras även som tillfällig besökare, vars relation till naturen särskiljs från samers, vilka istället framställs som ”naturliga” sevärdheter för turisten. Allt som allt resulterar denna studie i ett igenfyllande av en kunskapslucka gällande olika praktikers framställande av representationer kring svenska nationalparker, samtidigt som den påvisar liknande representationer som tidigare studier resulterat i.

Abstract [en]

This essay aims to create insight and knowledge about tourist discourses regarding nature, by examining which images and representations about nature in the Swedish national parks that are highlighted in tourist brochures, how human-nature relations are produced, but also what implications it can induce. With a delimited focus on nine national parks that meet the criteria of mountain nature or include reindeer herding Sami villages. Through a visual discourse analysis as a method, the pictures, texts, and maps of the tourist brochures have been analyzed with the application of Foucault's discourse perspective where power, knowledge, and truth are central concepts. The result of this study is that the discursive formations consist of three main features of nature. It is presented as something exotic, externally, sublime, untouched, and prehistoric, but also as an accessible and romanticized place for the tourist, and at the same time as something special for Sweden, which symbolizes its identity. The tourist is portrayed as a temporary visitor, whose relation to nature is distinguished from Sami people, who instead are presented as "natural" attractions for the tourist. All in all, this study results in a refilling of a knowledge gap regarding the presentation of representations by various practitioners about Swedish national parks, while at the same time demonstrating similar representations that previous studies have resulted in.

Place, publisher, year, edition, pages
2019. , p. 42
Keywords [en]
Visual discourse analysis, tourist discourses, representation about nature, Swedish national parks, tourist brochures, mountain nature, Sami villages
Keywords [sv]
Visuell diskursanalys, turistiska diskurser, representationer kring natur, svenska nationalparker, turistbroschyrer, fjällnatur, samebyar
National Category
Environmental Sciences
Identifiers
URN: urn:nbn:se:liu:diva-159181ISRN: LIU-TEMA/MV-C—19/20--SEOAI: oai:DiVA.org:liu-159181DiVA, id: diva2:1339663
Subject / course
Bachelor of Science Thesis, Environmental Science Programme
Supervisors
Examiners
Available from: 2019-08-23 Created: 2019-07-30 Last updated: 2019-08-23Bibliographically approved

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CiteExportLink to record
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Citation style
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