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”Det är ju lite fuck när man har gjort en björntatuering”: Varumärkesförändring ur ett sensemaking-perspektiv
Almerfors, Victor
Örebro University, Örebro University School of Business.
Holmkvist, Jesper
Örebro University, Örebro University School of Business.
2019 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2019. , p. 61
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:oru:diva-75429
OAI: oai:DiVA.org:oru-75429
DiVA, id:
diva2:1339394
Subject / course
Företagsekonomi
Supervisors
Lagin, Madelen
Örebro University, Örebro University School of Business.
Examiners
Laurin, Ebba
Örebro University, Örebro University School of Business.
Available from:
2019-07-29
Created:
2019-07-29
Last updated:
2019-07-29
Bibliographically approved
Open Access in DiVA
fulltext
(431 kB)
245 downloads
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FULLTEXT01.pdf
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431 kB
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SHA-512
8c5c592dda76896992f5192a91d4cebb392ff560befd986fe374790c274ff976cddfea3f9a30c3f9ac3621a1054e97dd2b0237ca650bcc7045d55cc897771b07
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Örebro University School of Business
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Business Administration
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Total: 245 downloads
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https://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-75429
Direct link
http://www.diva-portal.org/smash/record.jsf?pid=diva2:1339394
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
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