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”Det är ju lite fuck när man har gjort en björntatuering”: Varumärkesförändring ur ett sensemaking-perspektiv
Örebro University, Örebro University School of Business.
Örebro University, Örebro University School of Business.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2019. , p. 61
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-75429OAI: oai:DiVA.org:oru-75429DiVA, id: diva2:1339394
Subject / course
Företagsekonomi
Supervisors
Examiners
Available from: 2019-07-29 Created: 2019-07-29 Last updated: 2019-07-29Bibliographically approved

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File name FULLTEXT01.pdfFile size 431 kBChecksum SHA-512
8c5c592dda76896992f5192a91d4cebb392ff560befd986fe374790c274ff976cddfea3f9a30c3f9ac3621a1054e97dd2b0237ca650bcc7045d55cc897771b07
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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
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  • en-GB
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