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Mångfald, jag ser dig inte! Med hälsningar till Friskispressens redaktion -En kvalitativ semiotisk analys av Friskispressens ambitioner att representera mångfald på sina omslagsbilder
Örebro University, School of Humanities, Education and Social Sciences.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study aims to examine how front cover models are visually depicted in the Friskispressen’ magazine, after the fact that members have pointed a normative non-diversity stereotype permeates the magazine’s images. From a diversity and gender perspective, the representations linked to women and men are studied. Reflections on gender-stereotyped myths and body ideals are also included in this study’s examination. Five cover images of the magazine are analysed, using with a qualitative semiotic method. The results show that stereotypical depictions are both maintained and challenged through various poses, objects, colours and their gaze. Previous research and theories confirm as well as challenge the issue or the influence of the media’s impact on how we interpret diversity and ideals. Furthermore, analysed material demonstrates that Friskispressen’ fails to depart from the received norm criticism about poor representation of diversity. Friskis&Svettis’ core value to include everybody has an impact in their magazine. However, the findings show that the magazine’s representations are still, problematic.

Place, publisher, year, edition, pages
2019. , p. 44
Keywords [en]
Semiotics, diversity, gender, body ideal, myths, ethnicity, cover, fitness magazine
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-75150OAI: oai:DiVA.org:oru-75150DiVA, id: diva2:1338009
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2019-07-18 Created: 2019-07-18 Last updated: 2019-07-18Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf