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POLITISK KOMMUNIKATION SOM DEMOKRATISKT VERKTYG -En fallstudie av servicekontorens kommunikativa och informativa arbete utifrån ett tjänstemannaperspektiv
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this study is to investigate the existing communicative and informative work on

reaching out to citizens about the service concept of governmental service offices which includes

the swedish agencies; Skatteverket, Försäkringskassan and Pensionsmyndigheten. The study will

be based on the perspective of officials operating within the current area. Furthermore, we also

aim to examine which motives and which risks that exist with developing this work in

conjunction with the transfer of responsibility to a new authority. The motives are examined

from a citizen's perspective with a focus on political communication as a democratic tool in the

modern society.

The study is based on interviews with managers within the organization of governmental service

offices and managers at the new authority - with the purpose to gain their perspectives about this

communication aspects. A qualitative text analysis as a method has been used to analyze the

interviews.

The primary findings of the empirical study show that the public's knowledge about the concept

of service offices are low as a result of a limited marketing. It also shows that there are motives

to increase the extent of communication and information about the service concept, in order to

raise awareness about what services are available at the governmental service offices. On the

other hand, the research also indicates issues with an increased marketing of the service offices

as service concept, instead of marketing the agencies individually, which requires consideration

in the matter.

Place, publisher, year, edition, pages
2019. , p. 45
Keywords [en]
Governmental service offices, democracy, legitimacy, political communication
National Category
Political Science
Identifiers
URN: urn:nbn:se:oru:diva-75108OAI: oai:DiVA.org:oru-75108DiVA, id: diva2:1337912
Subject / course
Statskunskap
Supervisors
Available from: 2019-07-18 Created: 2019-07-18 Last updated: 2019-07-18Bibliographically approved

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CiteExportLink to record
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Citation style
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Output format
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