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En undersökning av lyxighet gällande design på en webbapplikation
Linköping University, Department of Computer and Information Science.
Linköping University, Department of Computer and Information Science.
Linköping University, Department of Computer and Information Science.
Linköping University, Department of Computer and Information Science.
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2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 12 credits / 18 HE creditsStudent thesisAlternative title
A study on luxury in terms of design on a web application (English)
Abstract [en]

The luxury segment has been late in its technology adaptation even though e-commerce, and the importance of internet presence, has increased. To succeed the conversion, traders need to know how to keep the customers perception of luxury on a webpage. This report aims to investigate how an e-shop should be designed to be perceived luxurious in terms of design. The question “How should an e-shop be designed to perceived as luxury according to its design?” is answered by developing and designing a web application for self-composed jam giving a luxurious perception. The method used is based on a study investigating homepage design. Several design factors that has a positive effect of customers perception of luxury were identified, whereupon a web application was developed. The web application and conventional one as reference, was individually evaluated on the BLI-scale together and with a Thinking Aloud test. The result showed a significant difference of the average for all dimensions of the BLI scale, where the hypothetically luxurious web application achieved the higher result. The Thinking Aloud test showed that the test page got more comments that pointed to a more luxurious experience, compared to the conventional page. The report concludes that esthetics and an overall impression of uniqueness and quality are important dimensions for the web application to be perceived as luxurious.

Place, publisher, year, edition, pages
2019. , p. 74
Keywords [en]
E-commerce, Luxury, Design, BLI-scale, Luxury e-commerce design, Kluge
National Category
Computer Engineering
Identifiers
URN: urn:nbn:se:liu:diva-158711ISRN: LIU-IDA/LITH-EX-G--19/020—SEOAI: oai:DiVA.org:liu-158711DiVA, id: diva2:1337321
Subject / course
Computer Engineering
Supervisors
Examiners
Available from: 2019-07-18 Created: 2019-07-12 Last updated: 2019-07-18Bibliographically approved

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En_undersokning_av_lyxighet_gallande_design_pa_en_webbapplikation(20540 kB)17 downloads
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf