Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Cultural experiences and changes in consumption behaviour: The pizza case study
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2019 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis aims to answer the following question: What impacts does exposure to different cultural lifestyles have on one’s own consumption behaviour and what factors influence these changes? Pizza, more specifically pizza consumption in Italy is used as a case study to answer this question. Here, the impacts exposure to this cultural lifestyle in Italy had on visitors is analysed. In order to model such behavioural implications, our research is first grounded on multiple theories: Sacred and Profane, Authenticity, Country of Origin, Subcultures of Consumption and Cultural Distance. Following this, a two-phased research is carried out, consisting of multiple interviews. Based on which, firstly after the first phase, the ‘sacred’ and ‘profane’ in relation to pizza is defined. Then finally, based on the other theories and the findings from the interviews in the second phase, a model that seeks to answer the research question is created.

Place, publisher, year, edition, pages
2019.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-388962OAI: oai:DiVA.org:uu-388962DiVA, id: diva2:1336053
Subject / course
Business Studies
Educational program
Freestanding course
Supervisors
Examiners
Available from: 2019-08-29 Created: 2019-07-09 Last updated: 2019-08-29Bibliographically approved

Open Access in DiVA

fulltext(980 kB)60 downloads
File information
File name FULLTEXT01.pdfFile size 980 kBChecksum SHA-512
c01f7b9f38e62ffef5f39d8f600dce901075abcc3486eeca186a4fe80daa17a6e9c3ca24b1a27400c36352b6ebffd570e15623faacaf97c2934f6e618d4a0652
Type fulltextMimetype application/pdf

By organisation
Department of Business Studies
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 60 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 92 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf