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Identitet och sociala medier: En kvalitativ studie om sociala mediers påverkan på identitet
Halmstad University, School of Health and Welfare.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Identity and social media (English)
Abstract [sv]

Denna studie har riktat in sig på hur identitet och identitetsskapandet sker, med fokus på sociala mediers påverkan. Framväxten av ett postmodernt samhälle, en individualiserad kultur och en ökad globalisering bidrar till förändring ner på mikronivå vad gäller sociala strukturer och relationer. Studiens huvudteori är Richard Jenkins identitetsteori. Anthony Giddens modernitetsteori kompletterar för att nå problematiken på makronivå medan Erving Goffmans dramaturgiska modell och Thomas J. Scheffs socialpsykologiska teori kring emotionerna skam och stolthet användas som understödjande teorier. Det är en kvalitativ metod som används i form av semistrukturerade intervjuer med sex respondenter mellan 20 och 26 år. Studiens resultat synliggör den jämförelsekultur som förekommer på sociala medier, vilket påverkar individens självbild. Identiteten ter sig dessutom bevisligen olikt online respektive offline.

Abstract [en]

This study has focused on how identity and identity-creation takes place, with a focus on the influence of social media. The emergence of a postmodern society, an individualized culture and increased globalization contribute to change at the micro level in terms of social structures and relationships. The main theory of the study is Richard Jenkin's theory around social identity. Anthony Giddens modernity theory complements to reach the problem at macro level while Erving Goffman's dramaturgical model and Thomas J. Scheff's social psychological theory of the emotions shame and pride are used as supporting theories. It is a qualitative method that is used in the form of semi-structured interviews with six respondents between 20 and 26 years. The study's results highlight the comparative culture that occurs on social media, which affects the individual's self-image. The identity also appears to be different online verses offline.

Place, publisher, year, edition, pages
2019. , p. 42
Series
Amanda Hederstedt
Keywords [en]
identity, creation of identity, self-image, social media
Keywords [sv]
identitet, identitetsskapande, självbild, sociala medier
National Category
Social Sciences Sociology
Identifiers
URN: urn:nbn:se:hh:diva-40180OAI: oai:DiVA.org:hh-40180DiVA, id: diva2:1335730
Subject / course
Sociology
Educational program
Social Change and Social Sustainability, 180 credits
Supervisors
Examiners
Available from: 2019-07-08 Created: 2019-07-06 Last updated: 2019-07-08Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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