Digitala Vetenskapliga Arkivet

Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Analysis and Optimization of the User Interface for an Effective Altruism Charity Application: Implementing gamification with the purpose to enhance user engagement and increase user retention
Linköping University, Department of Computer and Information Science.
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Gamification has previously demonstrated successful results when it comes to increasing the user retention rate in many different sectors. Non-profit charity organisations have for the last 10 years had a retention rate that is below 50%. This thesis investigates the possibility of increasing the user retention rate in the non-profit charity application The Life You Can Save(TLYCS) by implementing gamification. The gamification mechanic that was chosen for implementation was achievements. To measure understandability the Post-Study System Usability Questionnaire was used, the four satisfaction scores of the questionnaire were measured with a number between one and seven. Sven represented the highest number and one represented the lowest number. All four satisfaction scores had an average number that was higher than 6. Because of the previously proved successful results of gamification and a usable implementation of achievements in the mobile application TLYCS the possibility of an increased user retention rate is assessed to be high. 

Place, publisher, year, edition, pages
2019. , p. 50
Keywords [en]
Gamification, retention, Non-profit charity organisation, achievements, badges, application, implementation
National Category
Computer and Information Sciences
Identifiers
URN: urn:nbn:se:liu:diva-158639ISRN: LIU-IDA/LITH-EX-A--19/057--SEOAI: oai:DiVA.org:liu-158639DiVA, id: diva2:1335567
External cooperation
Meepo AB
Subject / course
Computer Engineering
Presentation
2019-06-12, Herbert Simon, Linköping University, Linköping, 10:00 (English)
Supervisors
Examiners
Available from: 2019-08-13 Created: 2019-07-05 Last updated: 2019-08-13Bibliographically approved

Open Access in DiVA

fulltext(3501 kB)548 downloads
File information
File name FULLTEXT01.pdfFile size 3501 kBChecksum SHA-512
eb0e5f6f42531490031f544c1fafac17d24153b58dd892de7e8fe16b19bda94e1fb97b5fd7eb7201731eccf47361208e5ff8c7cf6e6ff6de1ad01c32733bc32a
Type fulltextMimetype application/pdf

By organisation
Department of Computer and Information Science
Computer and Information Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 548 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 1721 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf