Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
En undersökning av on-site-faktorers påverkan på en e-handelsplattform
Linköping University, Department of Computer and Information Science.
Linköping University, Department of Computer and Information Science.
Linköping University, Department of Computer and Information Science.
Linköping University, Department of Computer and Information Science.
Show others and affiliations
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 12 credits / 18 HE creditsStudent thesis
Abstract [en]

As a result of trends identified in the report and marketing plan, the importance of a search engine optimized platform for e-commerce is established. In order to further examine the implementation of such, a website was constructed with this purpose in mind. The of said website was designed based on user stories which in their turn partly came from competitor's websites and partly from preference. In order to optimize the website for search engines, four established factors were optimized to the best of the group's ability. These factors were responsivity, custom 404-page, sitemap and keywords. Testing these factors against Google, the tests were ran partly through the search engine itself and partly through the third-party programmes WebSite Auditor and SERPROBOT. In accordance with expectations, the keywords had a considerable effect on the acquired results, but the remaining factors had nothing more than a marginal contribution; this was not expected. The experiment had many sources of error and and low reliability, cheifly on account of the chosen instruments for measure and a statistical uncertainty as a result of few observations. The conclusion made is that keywords have a greater effect than the other evaluated factors.

Place, publisher, year, edition, pages
2019. , p. 89
National Category
Other Engineering and Technologies
Identifiers
URN: urn:nbn:se:liu:diva-158444ISRN: LIU-IDA/LITH-EX-G--19/015—SEOAI: oai:DiVA.org:liu-158444DiVA, id: diva2:1335383
Subject / course
Computer science
Supervisors
Examiners
Available from: 2019-08-05 Created: 2019-07-05 Last updated: 2019-08-05Bibliographically approved

Open Access in DiVA

fulltext(5439 kB)19 downloads
File information
File name FULLTEXT01.pdfFile size 5439 kBChecksum SHA-512
c39f5e7a8aa4b45bc4506e4f865f132fc23d9be1d65a02027632d866d478ce4e211dfb16fd1aed3c9ea961037811a501963762241ebc180de5c6b5943dd5a206
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Brandt, DanielFasth, FridaGustavsson, AdamJanfalk, ElsaKimiaei, FelixLindholm, VictorPalmlund, VictorSwensson, Styrbjörn
By organisation
Department of Computer and Information Science
Other Engineering and Technologies

Search outside of DiVA

GoogleGoogle Scholar
Total: 19 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 40 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf