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The Impact of Navigation on Survey Completion Rate
KTH, School of Electrical Engineering and Computer Science (EECS).
KTH, School of Electrical Engineering and Computer Science (EECS).
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Navigationens inverkan på en undersöknings slutförandefrekvens (Swedish)
Abstract [en]

There are several tools for creating online surveys. However, guidance is lacking for some of the decision-making regarding the survey design. This study aims to investigate if one of these choices, navigation, has an impact on the surveys completion rate. We developed our own tool that gave every other respondent one of two different designs. This lets us gather more information than tools such as Google Forms and SurveyMonkey.

A qualitative approach was used and we let the students of a course at KTH answer questions about that course without having knowledge of this project.

No conclusions could be made due to some unexpected behaviours which will be explained later in this paper.

Abstract [sv]

Det finns ett antal verktyg online för att skapa undersökningar. Det saknas dock riktlinjer för formgivning och val av komponenter. Med denna studie undersöks om en av dessa komponenter, navigation, har någon inverkan på en undersöknings svarsfrekvens. Vi utvecklade ett eget verktyg som distribuerade varannan svarande en utav två olika designer. Detta tillåter oss att samla in mer information än de verktyg som finns online. Exempel på sådana verktyg är Google Forms och SurveyMonkey.

Ett kvalitativt tillvägagångssätt användes där vi lät aktiva studenter i en kurs på KTH svara på frågor angående kursen. De svarande visste inte om att de deltog i en studie.

Ingga avgörande slutsatser kunde tas på grund av oväntat beteende.

Place, publisher, year, edition, pages
2019.
Series
TRITA-EECS-EX ; 2019:210
Keywords [en]
Pagination; Scrolling; Survey; Completion rates
National Category
Media Engineering
Identifiers
URN: urn:nbn:se:kth:diva-254685OAI: oai:DiVA.org:kth-254685DiVA, id: diva2:1334681
Subject / course
Media Technology
Supervisors
Examiners
Available from: 2019-07-03 Created: 2019-07-03 Last updated: 2019-07-03Bibliographically approved

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fulltext(747 kB)34 downloads
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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
  • de-DE
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  • Other locale
More languages
Output format
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