Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Online Digital Media Practices on Twitter By Korean Pop Idol BTS and Fans:  A Case on BTS (방탄소년단) and their Fans
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media. (cyrine abbes)
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The research conducted focused on the media practices by a South Korean band « BTS » and the named fandom « A.R.M.Y ». Through the use of Twitter, the research consisted in making use of BTS’s Twitter posts to study what they are doing on social media in order to engage fans, as well as the type of practices that are being executed. The second part of the study investigated the fandoms’ interaction, participation, and online engagement in regard to the media content tweeted by the south Korean band. Mix methods were used in order to answer the three research questions that were presented for this research. An analysis of media practices was conducted through a content analysis then followed by an online survey. The analysis highlighted that shared practices and regular media use were an important factor in the creation of a participatory culture. Culture was also shown to be an important component to the generation of fan engagement and artist interaction with their respective fandom. In addition, through fans high participation in online activities, the investigation was able to demonstrate that fans developed shared practices and shared identities, which were emerged from their activities. Furthermore, BTS members have shown that their cultural habits were important for engaging fans.

Overall, the results of this study concluded that media practices are various and are executed in ways that allow the South Korean band to keep an online relationship with their fans through diverse media content that is published on their own personal managed Twitter account. In response to that, fans have shown a constant interactions and engagements by liking, retweeting, commenting to the bands’ tweets, along with other different activities that have been demonstrated in the analysis chapter. 

 

Keywords: Social Media, K-pop, Fandom, Digital media practices, Participatory culture, engagement and interaction, Twitter

Place, publisher, year, edition, pages
2019. , p. 81
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-388680OAI: oai:DiVA.org:uu-388680DiVA, id: diva2:1334673
Educational program
Master Programme in Social Sciences
Examiners
Available from: 2019-07-22 Created: 2019-07-03 Last updated: 2019-07-22Bibliographically approved

Open Access in DiVA

fulltext(3597 kB)38 downloads
File information
File name FULLTEXT01.pdfFile size 3597 kBChecksum SHA-512
3ad9d1eca9249dcf42880bb1021c113c7a2c71676428dd19eddcf77cbe2bdebb70bcec1ba04ef0c2c39aa0bdfbc8c58de13a8aec8c231f5f10cf87cf0361030f
Type fulltextMimetype application/pdf

By organisation
Department of Informatics and Media
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 38 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 207 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf