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Hur använder företag CSR i rekryteringsprocessen och för att påverka deras image som arbetsgivare?: En kvalitativ fallstudie på tre hållbarhetsfö̈retag
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). (Student)
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). (Student)
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med denna uppsats är att med hjälp av lämpliga teorier och intervjuer med företag erbjuda en förståelse kring hur företag använder Corporate Social Responsibility i deras rekryteringsprocess samt hur innehållet används för att påverka företagets image som arbetsgivare 

Place, publisher, year, edition, pages
2019. , p. 59
Keywords [sv]
Corporate Social Responsibility, Employer Branding, Rekryteringsprocessen, Person Organizational Fit, Signal Theory, Human Resource Management
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-40128OAI: oai:DiVA.org:hh-40128DiVA, id: diva2:1334438
Subject / course
International Marketing
Educational program
The International Marketing Programme, 180 credits
Presentation
2019-07-27, Halmstad Högskola, Kristian IV:s väg 3, Halmstad, 17:11 (Swedish)
Supervisors
Examiners
Available from: 2019-07-03 Created: 2019-07-02 Last updated: 2019-07-03Bibliographically approved

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fulltext(1660 kB)16 downloads
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Nielsen, HenryDusén, Anton
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CiteExportLink to record
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