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Status genom Instagram.: En kvalitativ innehållsanalys av hur social status kommuniceras genom Nellys Instagramkonto.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Status through Instagram : A qualitative content analysis on how social status is communicated through Nelly´s Instagram account. (English)
Abstract [en]

This research examines what type of lifestyle that is communicated through the Instagram account of the company Nelly. Since previous research show that women are affected by what is shown in the media, I chose to investigate whether or not social status is communicated through Instagram accounts. More specifically, I chose to investigate Nelly's Instagram account as the company is the leader for young women in the fashion and beauty industry in Sweden. The research is a qualitative content analysis made with a semiotic approach and 16 pictures were analyzed to find symbols of social status. The result shows that social status is communicated through Nelly's Instagram account. The company not only shows their products on their Instagram account, but also symbols that indicate that you should have a feminine and luxurious lifestyle.

Place, publisher, year, edition, pages
2019.
Keywords [en]
Genus, Instagram, Nelly, Semiotics, Social media, Status symbols.
National Category
Humanities and the Arts
Identifiers
URN: urn:nbn:se:lnu:diva-86089OAI: oai:DiVA.org:lnu-86089DiVA, id: diva2:1333372
Subject / course
Media and Communications Science
Supervisors
Examiners
Available from: 2019-07-01 Created: 2019-07-01 Last updated: 2019-07-01Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf