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Platsmarknadsföring: Små och medelstora tätorters platsvarumärkesuppbyggnad via det digitala nätet
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Place Marketing : Smaller and medium sized urban areas place branding through the digital net (English)
Abstract [en]

The purpose of this paper is to investigate how tourist agencies in rural areas work with their information channels for the place marketing of their destinations and brand management. By means of information channels we mean the tourist agencies' social media, their own website and printed materials. The questions asked in this paper are: How do the tourist agencies work with the destination's brand through the website and in social media such as Instagram and Facebook, and How do tourist agencies work with the image of the destination from visitors and the local in their social channels. The essay is based on a social constructivist point of view, since it is about the work of the tourist agencies about shaping the destination's brand and the place marketing that serves to create an idea of the place and its values.

The conclusion of this study is that through social constructivism we were able to conclude that there are several decisive factors that affect the work of the tourist agencies with the location marketing and the brand than visitors and residents. The information collected gave more information than what was requested.

Place, publisher, year, edition, pages
2019. , p. 60
Keywords [sv]
Sociala medier, Facebook, Instagram, Platsmarknadsföring, Platsvarumärke
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:kau:diva-73250OAI: oai:DiVA.org:kau-73250DiVA, id: diva2:1333003
Subject / course
Tourism studies
Educational program
Tourism Programme (180 ECTS credits)
Supervisors
Examiners
Available from: 2019-07-02 Created: 2019-06-29 Last updated: 2019-07-02Bibliographically approved

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Platsmarknadsföring - Små och medelstora tätorters platsvarumärkesuppbyggnad via det digitala nätet(533 kB)6 downloads
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Type fulltextMimetype application/pdf

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Andersson, CarlHög, Sandra
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf