Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
B2B SHARING PLATFORMS. THE NEXT LOGICAL STEP: A qualitative study investigating what drives or hinders the business to business sharing economy
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2019 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The sharing economy has become a widely known phenomena, however, the main focus has always been on sharing between consumers, with firms like Airbnb and Uber at the center of the conversation. There is plenty of material written on the sharing economy in a consumer context, however, there is a glaring gap in current literature when it comes to sharing between businesses. There is a need for an analysis of what drives sharing between businesses, in order to identify potential differences between the consumer and the business environment. This study aims to answer the following research question: Why and to what extent do the factors convenience, financial, sustainable and uncertainty entice or deter management participation in the B2B sharing economy? The factors investigated in the study is derived from current literature. From the literature a conceptual model was developed. To complement the secondary data interviews were held to get a better grasp of sharing in a business context. The results suggests that there is an importance hierarchy in between the factors from most to least important as follows; financial, uncertainty, convenience and sustainability. Finally, the study contributes with a revised conceptual model where data from the results are used to modify the model derived from previous literature. The revised conceptual model can guide business to business sharing platforms when developing marketing strategies for their platforms. In addition, the insights gained from the study can be used when developing a platform or business model by prioritizing the more important factors.

Place, publisher, year, edition, pages
2019. , p. 81
Keywords [en]
The Sharing economy, B2B sharing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-161221OAI: oai:DiVA.org:umu-161221DiVA, id: diva2:1332924
Educational program
International Business Program
Supervisors
Examiners
Available from: 2019-06-30 Created: 2019-06-28 Last updated: 2019-06-30Bibliographically approved

Open Access in DiVA

fulltext(1456 kB)50 downloads
File information
File name FULLTEXT01.pdfFile size 1456 kBChecksum SHA-512
8254b455e5c5a329b703118af601e5377e406974c829f852ff1ba888d60da363b9fa1230c5749df1f740a9874b6e82735edf981e6d3401a00bb960ba68480ff0
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Falkenberg, AdamEsselin, Christian
By organisation
Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 50 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 183 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf