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Att kommunicera en stad: En studie om varumärket Sundsvall
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Studien visar att Sundsvalls stad har brister i att kommunicera staden som varumärke. De har dock en bra grund att framåt utveckla och stärka varumärket. I dagslägets saknas dock de grundpelare som behövs för detta. Att det saknas ett grundligt varumärkesarbete påverkar därmed även hur staden kommuniceras på Facebook.

Place, publisher, year, edition, pages
2019.
Keywords [sv]
Varumärke, platsmarknadsföring, Sundsvall, positionering, sociala kanaler
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-36560OAI: oai:DiVA.org:miun-36560DiVA, id: diva2:1332604
Subject / course
Media and Communication Science MK1
Educational program
Information and Public Relations Programme SINPG 180 higher education credits
Supervisors
Examiners
Available from: 2019-06-28 Created: 2019-06-28 Last updated: 2019-06-28Bibliographically approved

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fulltext(587 kB)7 downloads
File information
File name FULLTEXT01.pdfFile size 587 kBChecksum SHA-512
a276351ba0011b79e8baf0c64b64362d8c401cdef070337e46fd6a42890f5a757179f54901082781f0adddda25a76664ffd645a37c1faa76cfe91fa031d777e0
Type fulltextMimetype application/pdf

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Department of Media and Communication Science
Media and Communications

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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