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FEMME: extinct stereotypes
University of Arts, Crafts and Design, Department of Design, Interior Architecture and Visual Communication (DIV), Graphic Design & Illustration.
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis [Artistic work]
Abstract [en]

My research is about stereotypes of women. Responding to scepticism towardsfeminist movements, my degree project aims to challenge the power structure of today’s Western society. How does visual communication play a big role in creating and/or reproducing inequalities? I have created a retro-futuristic exhibition, placed in an imaginary museum. In a utopian world based in 2050, the exhibition femme: extinct stereotypes, aims to show, explain and deconstruct how women were portrayed around 2020; how society and (pop)culture were deforming humans into stereotypical women.I have created a speculative scenario through different objects and artifacts displaying the expectations and instructions on how women should or should not behave. By showcasing the past and its conventions, this retro-futuristic exhibition questions their normality and rationality.

Place, publisher, year, edition, pages
2019. , p. 53
Keywords [en]
femme, stereotypes, activism, feminism, capitalism, advertising, retrofuturistic, exhibition, museum, hope, 2050, visual culture, graphic design, installation, femininity, gender, visual research, narrative, animation, objects, feminist future
National Category
Visual Arts Design Ethics
Identifiers
URN: urn:nbn:se:konstfack:diva-6950OAI: oai:DiVA.org:konstfack-6950DiVA, id: diva2:1332119
Educational program
Visual Communication (Master)
Supervisors
Examiners
Available from: 2019-06-28 Created: 2019-06-27 Last updated: 2019-06-28Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf