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To Adapt, or not to Adapt, that is the Question: How Swedish companies view cultural differences in Asia and adapt if necessary 
Linnaeus University, School of Business and Economics, Department of Marketing.
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abstract

Title: To adapt, or not to adapt, that is the question – How Swedish companies view cultural differences in Asia and adapt if necessary

Authors: Felix Norgren and Markus Bodbacka

Supervisor: Selcen Öztürkcan

Examiner: Susanne Sandberg

Course: 19VT-2FE51E Business Administration III ­ Degree Project with specialization in International Business

Problem discussion: The problem regarding this research-subject is that there is not as much recent research as one might think regarding this specific area. The problem is access to recent research made on how Swedish companies adapt to Asian business cultures.

Research Question: How do Swedish companies view cultural differences in Asia and adapt if necessary?

Purpose:  The main purpose of this study is to identify how companies view cultural differences and adapt if necessary. The purpose is also to provide such good material that companies could benefit from reading it in order to prepare themselves to work in different Asian cultures.

Methodology: This is a qualitative study, which is using interviews as the source to collect primary data. The study is done with an inductive approach and based on a case study design.

Conclusion: The conclusion is that before having meetings with other cultures, it is always favourable to read and learn as much about the customers culture as possible and if necessary, take a course on how to interact with other cultures. However, interacting with individuals from other cultures face to face is always the best way to learn and it is favourable to travel as much as possible to other cultures in order to learn about them.

 

 

Key Words: Culture, relationship, code of conduct, cross-cultural learning.

Place, publisher, year, edition, pages
2019. , p. 52
Keywords [en]
culture, relationships, code of conduct, cross-cultural learning
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-85976OAI: oai:DiVA.org:lnu-85976DiVA, id: diva2:1331559
Subject / course
Business Administration - Other
Educational program
International Business Programme, 180 credits
Supervisors
Examiners
Available from: 2019-06-27 Created: 2019-06-27 Last updated: 2019-06-27Bibliographically approved

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Citation style
  • apa
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  • Other locale
More languages
Output format
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