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Svenska konsumenters syn på secondhandkläder: Fördelar och nackdelar med secondhandkläder
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Datum: 26:e juni 2019

Nivå: C-uppsats, i företagsekonomi, specialisering marknadsföring.

Institution: Institutionen för ekonomi, teknik och samhälle - Luleå Tekniska Universitet

Författare: Sara Bohlin

Handledare: Maria Ek Styvén

Titel: Fördelar och nackdelar med att konsumera secondhandkläder

Nyckelord: Secondhandkläder, secondhand, traditionellt tillverkade kläder, kläder, miljömedvetenhet, prismedvetenhet, behov av att vara unik, modeintresse, behov av att visa status upplevelse av ofräschhet.

Syfte: Syftet med studien är att få en ökad förståelse för konsumenters drivkrafter när det gäller att köpa eller inte köpa secondhandkläder.

Metod: Deduktiv studie med ett kvalitativt tillvägagångsätt som genomförts med hjälp av semistrukturerade intervjuer.

Slutsats: Slutsatserna som drogs efter intervjuerna var att de vanligaste anledningarna till att köpa secondhandkläder var miljömedvetenhet, prismedvetenhet och modeintresse. De av de intervjuade som köpte mycket secondhandkläder utryckte alla på något sätt att de också hade ett behov av att ha en unik stil. Den vanligaste anledningen till att inte köpa secondhandkläder var modeintresse. Detta visade sig genom att de flesta av de intervjuade som köpte få eller inga kläder på secondhand också svarade att de var intresserade av mode.

Abstract [en]

Date: June 26, 2019

Level: C-uppsats, thesis in business Administration, Specialization Marketing

Institution: Department of Business Administration, Technology and Social

Sciences - Luleå University of Technology

Author: Sara Bohlin

Title: Advantages and disadvantages of consuming second-hand clothes

Tutor: Maria Ek Styvén

Key words: Second-hand clothes, second-hand, traditionally made clothes, clothes, environmentalism, price sensitivity, need for uniqueness, fashion involvement, need for status, perception of contamination.

Purpose: The purpose of this study is to better understand what, motivates consumers to buy or not to buy second-hand clothes.

Method: A deductive study with a qualitative approach that was implemented using semi-structured interviews.

Conclusion: The conclusions drawn after the interviews were that the most common reasons for buying second-hand clothes were environmentalism, price sensitivity and fashion involvement. Those of the interviewed who bought a lot of second-hand clothes all expressed in some way that they also had a need to have a unique style. The most common reason for not buying second-hand clothes was fashion involvement. This was shown by the fact that most of the interviewees who bought few or no clothes on second-hand, also replied that they were interested in fashion.

Place, publisher, year, edition, pages
2019. , p. 53
Keywords [en]
Second-hand clothes, second-hand, traditionally made clothes, clothes, environmentalism, price sensitivity, need for uniqueness, fashion involvement, need for status, perception of contamination
Keywords [sv]
Secondhandkläder, secondhand, traditionellt tillverkade kläder, kläder, miljömedvetenhet, prismedvetenhet, behov av att vara unik, modeintresse, behov av att visa status upplevelse av ofräschhet
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:ltu:diva-75046OAI: oai:DiVA.org:ltu-75046DiVA, id: diva2:1331435
Educational program
Business Administration, bachelor's level
Supervisors
Examiners
Available from: 2019-06-27 Created: 2019-06-26 Last updated: 2019-06-27Bibliographically approved

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