Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Hur mycket väger en influencer?Ett Insta-gram!: En kvalitativ tolkning av influencern somentreprenör
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Det har länge talats om den mytomspunna entreprenören men i dagens samhälle har detutvecklats ett nytt fenomen; influencern. Vem är denna person och kan det finnas enkoppling gentemot den väl omtalade entreprenören? Genom en kvalitativ studie vill vi ökaförståelsen kring influencern såväl som entreprenören. Med hjälp av teori och empiri harmaterial samlats in som kan leda oss framåt i sökningen efter eventuella kopplingar mellanbegreppen. Vid undersökning av de tre olika ämnesområdena definition, funktion ocheffekt kan likheter urskiljas som därmed stödjer vår idé om en möjlig koppling mellaninfluencern och entreprenören.

Place, publisher, year, edition, pages
2019. , p. 73
Keywords [sv]
Influencer, Instagram, sociala medier, entreprenörskap
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-85950OAI: oai:DiVA.org:lnu-85950DiVA, id: diva2:1331357
Educational program
Business Administration and Economics Programme, 240 credits
Supervisors
Examiners
Available from: 2019-06-27 Created: 2019-06-26 Last updated: 2019-06-27Bibliographically approved

Open Access in DiVA

Hur mycket väger en influencer? Ett Insta-gram!(847 kB)32 downloads
File information
File name FULLTEXT01.pdfFile size 847 kBChecksum SHA-512
d8f2dd81b67c4b3752697cb8932017cb0d867fbb2b2fde838f83ed249f4075938529a73f2adde7c776f2ad5a746e5aab984905f39a43323f727a2269c4f21b46
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Dahlen, IdaDanielsson, MikaelaOdenholt, Gabriella
By organisation
Department of Organisation and Entrepreneurship
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 32 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 84 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf