Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Värdeskapande för arbetssökande: Hur e-rekryterare kan attrahera arbetssökande och uppmuntra fortsatt användande
Linköping University, Department of Management and Engineering, Industrial Economics.
Linköping University, Department of Management and Engineering, Industrial Economics.
2019 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Value creation for job seekers : How e-recruiters can attract job seekers and encourage continued use (English)
Abstract [en]

PROBLEM DEFINITION: E-recruiters have two customer segments to look after, job seekers and employers. Value for these two segments is created by the e-recruiter when communication and information between employer and job seeker is facilitated. Job seekers evaluate e-recruiters based on the value proposition that is offered. This study examines what components of the value proposition generate value for job seekers and how the value proposition is communicated through channels.

PURPOSE OF THE STUDY: The study aims to investigate which factors that have a major impact on job seekers in their choice of job portal, as well as how e-recruiters' value proposition and business model should be designed and communicated to match these customer needs.

METHODOLOGY: In this case study value creation for job seekers has been studied by interviewing students as representatives for job seekers. The response from the students have then been compared to a company that provides a job portal. The use of an interview guide has ensured that all the respondents have received similar questions. In order to compare theory with collected data an operationalization has been used to create a consistent structure for interpreting the respondents replies.

CONCLUSIONS: E-recruiters currently focus a great deal of resources on developing a powerful and competitive value proposition. A great value proposition is important, but it must be focused on the most important functions for job seekers -a large pool of jobs and simplicity in searching and filtering jobs. One area that is not prioritized sufficiently high is how the value proposition should be communicated to job seekers. E-recruiters must focus more on how and where contact is made with job seekers, where our study shows that digital channels and word of mouth-effects are important areas to work on.

Place, publisher, year, edition, pages
2019. , p. 75
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-158074ISRN: LIU-IEI-TEK-A--19/03489--SEOAI: oai:DiVA.org:liu-158074DiVA, id: diva2:1329439
External cooperation
Norrköpings Tidningars Media AB
Subject / course
Industrial Management
Supervisors
Examiners
Available from: 2019-06-28 Created: 2019-06-24 Last updated: 2019-06-28Bibliographically approved

Open Access in DiVA

Rapport(1156 kB)25 downloads
File information
File name FULLTEXT01.pdfFile size 1156 kBChecksum SHA-512
c973a06a95096682aec3f20107cfca6fec25eeefad7956b3aeb8d20eb5b7cececffc52c4e289cf24abd38580278f6a6d9b66ce0c63eeaf30de7fce65f4a19db9
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Melbi, PhilipOlofsson, Karl
By organisation
Industrial Economics
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 25 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 196 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf