Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
”Det räcker inte med ett stolphål”: H­­ur effektiv är arkeologernas mediastrategi
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Archaeology and Ancient History.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
A pole hole is not enough : how efficient is the media strategy of archaeologists? (English)
Abstract [sv]

Archaeologists have an obligation to provide information and knowledge to the public as well as to the academic sphere. This paper deals with the efficiency of the media strategy of archaeologists in Sweden. The source material consists of news articles about archaeology published on local and regional Swedish news sites during 2018. The journalists who wrote these articles are the chosen population for a survey about the connection between the archaeologists and the press. Their answers show that the articles are usually initiated by the journalists rather than the archaeologists. The journalists are interested in archaeology and they tend to think that it is an interesting subject for their readers as well. Almost all of the journalists would write about archaeology more often if archaeologists were more active – or if more interesting findings were made. The journalists also wish for better and bigger stories from the archaeologists – a pole hole is not enough if you want to awaken the interest of the public. Based on the results of the study the author gives a list of suggestions on how archaeologists could improve their media strategy.

Place, publisher, year, edition, pages
2019. , p. 36
National Category
Archaeology
Identifiers
URN: urn:nbn:se:uu:diva-387543OAI: oai:DiVA.org:uu-387543DiVA, id: diva2:1329332
Supervisors
Examiners
Available from: 2019-06-24 Created: 2019-06-24 Last updated: 2019-06-24Bibliographically approved

Open Access in DiVA

fulltext(1502 kB)6 downloads
File information
File name FULLTEXT01.pdfFile size 1502 kBChecksum SHA-512
be35a514c222ea9b73a8fb007e8b9fdb06c9e6251dfe90703e83b60b626eaa9576a0d2399a8df900a82c38d896e49ceb00922bd0fb0cce62ade49f062b9ba3d6
Type fulltextMimetype application/pdf

By organisation
Department of Archaeology and Ancient History
Archaeology

Search outside of DiVA

GoogleGoogle Scholar
Total: 6 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 17 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf