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Varför beter jag mig såhär?: En studie om hur attityd och kunskap kring datainsamling kan påverka online-beteende
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

During the 21st century, the use of digital services has exploded. Companies are getting better at collecting and using data for their own gain. The increased collection of data has contributed to increased privacy concerns among many. This paper examines how a person’s attitude and knowledge about data collection can affect their online behavior. To examine this, a questionnaire survey was conducted. The study's results indicate that there is a paradoxical behavior among the respondents, since most people have a negative view of data collection, but do not take measures to reflect this attitude. Furthermore, the result suggests that knowledge about data collection acts as the primary motivator for taking measures to protect their data.

 

Keywords:

Data collection, online behaviour, privacy paradox, GDPR, attitude, knowledge, privacy concerns

Abstract [sv]

Under 2000-talet har användningen av digitala tjänster exploderat. Företag blir bättre på att samla in och använda data för deras egen vinning. Den ökade datainsamlingen har bidragit till en ökad oro kring personlig data hos många. Denna uppsats undersöker hur internetanvändares attityd och kunskap kring datainsamling kan påverka deras online-beteende. För att undersöka detta utfördes en enkätundersökning. Studiens resultat indikerar att det finns ett paradoxalt beteende hos respondenterna då de flesta har en negativ syn till datainsamling men vidtar inte åtgärder för att spegla denna attityd. Vidare tyder resultatet på att kunskap kring datainsamling agerar som den primära motivatorn för att vidta åtgärder för att skydda deras data.

 

Nyckelord:

Datainsamling, online-beteende, Privacy Paradox, GDPR, attityd, kunskap. integritets-oro

Place, publisher, year, edition, pages
2019. , p. 57
Keywords [en]
Data collection, online behaviour, privacy paradox, GDPR, attitude, knowledge, privacy concerns
Keywords [sv]
Datainsamling, online-beteende, Privacy Paradox, GDPR, attityd, kunskap. integritets-oro
National Category
Information Systems
Identifiers
URN: urn:nbn:se:uu:diva-387359OAI: oai:DiVA.org:uu-387359DiVA, id: diva2:1328620
Educational program
Bachelor programme in Information Systems
Supervisors
Examiners
Available from: 2019-06-24 Created: 2019-06-22 Last updated: 2019-06-24Bibliographically approved

Open Access in DiVA

Varför beter jag mig såhär?(962 kB)24 downloads
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CiteExportLink to record
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Citation style
  • apa
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