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Swedish firms achieving legitimacy on the Japanese market: A qualitative study on how Swedish firms manage to achieve legitimacy on the Japanese market
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis was to investigate how Swedish firm operating on the Japanese

market can achieve legitimacy in consideration to the cultural context. The thesis has an

exploratory purpose where the methodology was based on a qualitative method with and

inductive approach. The thesis conducted a multiple case study through semi-structured

interviews. The theoretical framework provides the reader with relevant concepts

regarding external and internal factors influencing legitimacy. A conceptual framework

was developed in order to connect the theoretical concepts with each other. Through

interviews with Swedish firms established on the Japanese market empirical data was

collected. The analysis chapter thereafter discusses the similarities and differences

between the theoretical concepts and the empirical data. The findings of the study reveal

that there are many differences in conducting business in Japan compared to Sweden, and

that Swedish firms have to adapt accordingly. The thesis concludes that there are several

indications of activities that can be connected towards achieving legitimacy on the

Japanese market. By understand the cultural differences and accustom the Swedish firms’

business practices to align with Japanese firms, relationships and networks can be

strengthened and further result in achieving legitimacy on the Japanese market.

Place, publisher, year, edition, pages
2019. , p. 65
Keywords [en]
Legitimacy, International business, Culture, Internationalization, Networks
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-85716OAI: oai:DiVA.org:lnu-85716DiVA, id: diva2:1328371
Subject / course
Business Administration - Other
Educational program
International Business Programme, 180 credits
Supervisors
Examiners
Available from: 2019-06-24 Created: 2019-06-20 Last updated: 2019-06-24Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf