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Culture and 3D animation: A study of how culture and body language affects the perception of animated 3D characters
University of Skövde, School of Informatics.
2019 (English)Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This study examined the differences and similarities in how animated 3D characters were perceived by individuals from Sweden and China. The study also attempted to examine how cultural aspects influenced the participants’ perceptions. Parts of the study were conducted through collaboration with the Chinese game company, Focus Games.

A literature study focusing on body language and culture was conducted, as well as a game animation analysis featuring games from both western and East Asian developers. Based on the game analysis, 6 animations were created with movement qualities inspired by each of the cultures.

The study was conducted through an online questionnaire, as well as shorter semi-structured interviews. The results show that there were certain similarities and differences in how participants perceived the animations, however the reason as to how cultural aspects influenced the responses was partially unanswered due to lack of data.

Place, publisher, year, edition, pages
2019. , p. 46
Keywords [en]
Body language, body language perception, cultural differences, game animation
National Category
Cultural Studies Other Computer and Information Science Media Engineering
Identifiers
URN: urn:nbn:se:his:diva-17242OAI: oai:DiVA.org:his-17242DiVA, id: diva2:1328360
External cooperation
Focus Games
Subject / course
Media, Aesthetics and Narration
Educational program
Computer Game Development - Graphics
Supervisors
Examiners
Available from: 2019-06-24 Created: 2019-06-20 Last updated: 2019-06-24Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf