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Tid för E-handel: En korrelationsstudie om tid och upplevelse inom e-handel
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Marknaden för e-handel växer i snabb takt och konkurrensen mellan hemsidor som bedriver e-handel blir allt tuffare. När man handlar via en e-handel utför man som konsument vissa uppgifter som kan framkalla både känslomässiga och kognitiva responser som sedan avgör konsumentens intention att återvända till e-handeln. Detta är något som måste tas i beaktande vid utveckling av e-handelssystem. Syftet med studien är att undersöka om, och isåfall hur, subjektivt upplevd tid korrelerar med upplevelsen av en e-handel. Arbetet är en kvantitativ studie av experimentell karaktär, som undersöker hypotesen: Det råder en negativ korrelation mellan låg upplevd tid i förhållande till verklig tid och positiv upplevelse. Sex observationer med efterföljande intervjuer genomfördes med studenter vid Uppsala Universitet. Den insamlande data har analyserats utifrån tidigare forskning inom området och olika perspektiv på upplevelse och tid som ramverk. Resultatet visar att det inte föreligger någon statistisk signifikant korrelation mellan låg upplevd tid i förhållande till verklig tid och positiv upplevelse.

Abstract [en]

The market for e-commerce is growing at a rapid pace and the competition between e-commerce websites is becoming increasingly tougher. A customer who is shopping via an e-commerce performs certain tasks that can evoke both emotional and cognitive responses that will determine the consumer's intention to return website. This is something one must take into consideration when developing e-commerce systems. The purpose of the study is to investigate if, and how, subjectively perceived time correlate with the experience of an e-commerce. This paper is a quantitative study of experimental character, which examines the hypothesis: There is a negative correlation between low perceived time in relation to real time and a positive experience. Six observations with subsequent interviews were conducted with students at Uppsala University. The data collected has been analyzed on the basis of previous research in the field and different views of experience and time as a framework. The result shows that there is no statistically significant correlation between low perceived time in relation to real time and a positive experience.

Place, publisher, year, edition, pages
2019. , p. 27
Keywords [en]
e-commerce, electronic commerce, perception of time, online shopping, flow
Keywords [sv]
e-handel, webbhandel, tidsuppfattning, online shopping, flow
National Category
Information Systems
Identifiers
URN: urn:nbn:se:uu:diva-387235OAI: oai:DiVA.org:uu-387235DiVA, id: diva2:1328215
Subject / course
Information Systems
Educational program
Bachelor programme in Information Systems
Supervisors
Examiners
Available from: 2019-06-25 Created: 2019-06-20 Last updated: 2019-06-25Bibliographically approved

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