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The bubble funnel: A visualisation concept designed to increase understanding of user funnels
Uppsala University, Disciplinary Domain of Science and Technology, Mathematics and Computer Science, Department of Information Technology, Division of Visual Information and Interaction.
2019 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

To understand user acquisition is of major importance for digital service providers. Drawing on a case study at Hedvig AB, this thesis presents how a user funnel can be visualised in, to my knowledge, a novel way to increase the understanding of the inflow of users. The design is human-centred and research methods include, among others, semi-structured interviews and evaluation sessions. The visualisation is developed for the web with JavaScript and D3. In contrast to previous solutions, this visualisation takes advantage of motion and combines the state of the art representation of a user funnel with a bubble chart. This approach is a step away from the static visualisation and a step towards a more engaging and interactive solution to communicate and analyse data. Two main ideas of usage are presented: one for simulation of historical data and one for live data. Mainly, this visualisation provides a clear overview of a whole user funnel, it addresses user cohorts in different ways and it efficiently shows where users drop-off.

Place, publisher, year, edition, pages
2019. , p. 76
Series
UPTEC STS, ISSN 1650-8319 ; 19023
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:uu:diva-386594OAI: oai:DiVA.org:uu-386594DiVA, id: diva2:1328069
External cooperation
Hedvig AB
Educational program
Systems in Technology and Society Programme
Supervisors
Examiners
Available from: 2019-06-20 Created: 2019-06-20 Last updated: 2019-06-20Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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