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Låt oss diskutera näthat!: Hur en interaktiv produkt kan engagera unga gällande näthat på sociala medier.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Let us discuss online hate speech! : How an interactive product can engage youngsters regarding online hate speech on social media. (English)
Abstract [sv]

Det finns många fördelar med sociala medier men likväl flera baksidor. Baksidorna inom denna kontext inkluderar kränkningar, trakasserier och hot. Näthat som begrepp är dessutom svårdefinierat, vilket gör ämnet än mer relevant att diskutera. För att lyfta diskussionen kring näthat på sociala medier ämnar detta projekt utforma en prototyp till en interaktiv produkt för unga. Den interaktiva produkten ska fungera i undervisningen på högstadie- och gymnasienivå som ett engagerande verktyg gällande näthat. Syftet med projektet är således att engagera unga gällande näthat på sociala medier.

För att skapa en prototyp till en interaktiv produkt som engagerar unga gällande näthat på sociala medier ansåg vi experter och potentiella användare relevanta att undersöka. Projektet genomfördes därför med en kvalitativ forskningsansats genom enskilda intervjuer samt fokusgrupper. De enskilda intervjuerna genomfördes med experter inom området näthat och fokusgrupper med potentiella användare, i åldersspannet 13–19 år. Resultatet från undersökningen analyserades utifrån projektets teoretiska ramverk i form av motstrategier på sociala medier, interaktionsdesign och serious games. Därefter lyfte vi fram de teman som var extra framträdande och av störst relevans för projektet.

Det empiriska materialet användes således för att identifiera de krav och behov den interaktiva produkten bör uppfylla. Projektet visar att den interaktiva produkten bör kunna användas regelbundet och vara av spelkaraktär. Vi identifierade tre framträdande kategorier som extra viktiga att inkludera i vår prototyp; motstrategier, definitionen av näthat samt genus. Utefter resultatet från projektet skapade vi en prototyp till ett interaktivt spel i form av en mobilapplikation med integrerad diskussion i klassrummet.

Abstract [en]

There are many benefits with social media but nevertheless several downsides. The downsides within this context includes violations, harassment and threats. Online hate speech as a concept is difficult to define, which makes the question even more relevant to discuss. In order to highlight the discussion about online hate speech on social media, this project will design a prototype for an interactive product adapted for youngsters. The interactive product shall work as an engaging complement when teaching youngsters about online hate speech.

To create an interactive product who engage youngsters regarding online hate speech on social media we deemed experts and potential users as relevant to examine. The project therefore implemented a qualitative research approach through individual interviews and focus groups. The individual interviews were implemented with experts within the field of online hate speech and the focus groups with potential users, 13–19-year-olds. The results of the examination were analyzed based on the project’s theoretical framework, in the form of counter-strategies on social media, interaction design and serious games. The most prominent themes and the ones of the highest relevance for the project were subsequently highlighted.

The empirical material was used to identify the requirements and needs that the interactive product should meet. The project shows that the interactive product should be able to be used regularly and be of game character. Three prominent categories were identified as extra important to include in our prototype; counter strategies, the definition of online hate speech and gender issues. Following the results from the project, a prototype was created for an interactive game in the form of a mobile application with integrated discussion in the classroom.

Place, publisher, year, edition, pages
2019. , p. 58
Keywords [en]
Online hate speech, Social media, Counter-strategies, Interaction design, Serious games
Keywords [sv]
Näthat, Sociala medier, Motstrategier, Interaktionsdesign, Serious games
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:kau:diva-72767OAI: oai:DiVA.org:kau-72767DiVA, id: diva2:1327649
Subject / course
Media and Communication Studies
Educational program
Media and Communication: Visual Communication Design (180 ECTS credits)
Supervisors
Examiners
Available from: 2019-06-20 Created: 2019-06-19 Last updated: 2019-06-20Bibliographically approved

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Citation style
  • apa
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Output format
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