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”Vi vill att du ska ha kul”: En kvalitativ textanalys av tre större spelbolags reklamfilmer i förhållande till deras egen kommunikation gällande ansvarsfullt spelande
University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
"We want you to have fun" : A qualitative text analysis of three major betting companies' commercials in relation to their own communication regarding responsible gaming (English)
Place, publisher, year, edition, pages
2019. , p. 42
Keywords [en]
Unibet, Svenska Spel, ATG, rhetoric, semiotics, gambling company, gambling addiction
Keywords [sv]
Unibet, Svenska Spel, ATG, retorik, semiotik, spelbolag, spelmissbruk
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hig:diva-30069OAI: oai:DiVA.org:hig-30069DiVA, id: diva2:1327464
Subject / course
Media and communication studies
Educational program
Study Programme in Media and communication
Supervisors
Examiners
Available from: 2019-07-03 Created: 2019-06-19 Last updated: 2019-07-03Bibliographically approved

Open Access in DiVA

fulltext(605 kB)226 downloads
File information
File name FULLTEXT01.pdfFile size 605 kBChecksum SHA-512
541ec02723a2f90b02de9887ae635778293b2b604a2359abe69ed7d202de1ca00f53a94b2f9981fdebc1ffc14c85ebfa7651e222ea373e3314c95d183d420e92
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf