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Fångad i en ocean av streamingtjänster- hur väljer du?: En kvalitativ intervjustudie om användarmotiv och innehållet på streamingtjänster
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Trapped in a ocean of streaming services - how do you pick? : A qualitative interview study about user motives and the content on streaming services (English)
Abstract [en]

Streamed media is becoming more and more a part of our daily lives and companies

like Netflix is competing with linear television for consumers. It is hard to deny that there is a shift in the media industry and streamed media is progressing, within the last three years the number of subscribers has almost been doubled. With this in mind it is both interesting and necessary to study motives and content in users to gain a better understanding of this yet very little explored phenomenon that is streamed media. This report contains a qualitative study of motives behind the use of streamed media and how the content affects our choice of streaming service. We interviewed seven young adults between the ages of 21-26 at the Linneaus University in Kalmar. The result suggests that the user’s motives and the content depend on economy and generation factors, such as social situation and personal interests.

Place, publisher, year, edition, pages
2019.
Keywords [en]
Uses and Gratifications Theory, Streamed Media, Netflix, User Motives, Content, Media Use
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-85592OAI: oai:DiVA.org:lnu-85592DiVA, id: diva2:1326994
Subject / course
Media and Communications Science
Supervisors
Examiners
Available from: 2019-06-25 Created: 2019-06-18 Last updated: 2019-06-25Bibliographically approved

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fulltext(818 kB)18 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf