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Motivation on Twitter: A qualitative study examining motivational factors for political participation in #svpol
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Motivation on Twitter : A qualitative study examining motivational factors for political participation in #svpol (English)
Abstract [en]

This work takes off in earlier studies concerning motivational factors to interact in various social media in relation to societal and political discussions. The aim for this study is to garner a deeper understanding about how users on Twitter are motivated to take part in debates beneath the hashtag #svpol. Also, this work contributes with the personal experience of entering the Twittersphere as a new user without the capital of trust or knowledge prerequisite to the participation in the community of #svpol.

Through semi-structured interviews six respondents shared their experiences of political dialogue on Twitter. Further, this study presents a new form of gathering data by using Twitter as a channel for textual responses through the function of Direct Messages where 3 respondents answered in text.

The results presented confirms earlier theory in some respects regarding motivational factors to engage in political commentary and debate on Twitter. Also, this study presents nuances which can be recognized as pre-dispositioning motivational factors addressed in earlier research. The respondents in this work show differences in their social orientation displaying both relation orientation and antagonistic features in the community of #svpol. Their motivation and gratifications differ, and the result are discussed and concluded in the final chapter.

This study does not generalize by the findings presented, rather it describes a small window of the community of #svpol and political commentary on Twitter. Rather than posing any absolute truths or widely held conceptions, this study contributes by giving some depth to the notion of nine Twitter users and their perception of the activity beneath #svpol on the Twitter platform. This work also shines light hardships which a researcher might encounter on the way to a qualitative approach to Twitter users in a general, largely anonymous, network within a national setting.

Place, publisher, year, edition, pages
2019. , p. 67
Keywords [en]
#svpol, political participation, political commentary, semi-structured interviews SNS, Swedish politics, uses and gratifications, U&G
National Category
Media Studies
Identifiers
URN: urn:nbn:se:lnu:diva-85576OAI: oai:DiVA.org:lnu-85576DiVA, id: diva2:1326888
Subject / course
Media and Communications Science
Educational program
International Communication Programme, 180 credits
Supervisors
Examiners
Available from: 2019-06-25 Created: 2019-06-18 Last updated: 2019-06-25Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf