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Brexit - The Waiting Game: A qualitative case study about how Swedish forestry firms perceive and respond to the uncertainty regarding Brexit
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Brexit is the source of changes in the business environment in Europe. The situation generates uncertainty in which direction the United Kingdom wants to take on the decision of leaving the European Union. The situation is unique, the outcome and impact are unknown. The aim of the thesis is to gain profound knowledge and analyze how Swedish forestry industry firms perceive and respond to the uncertainty of Brexit. The reviewed literature present how uncertain business environments affect firms, the perception of uncertainty and strategy that generates a response to uncertainty. The conceptual framework illustrates the process and the connection between the elements. In order to gain profound knowledge on the subject, a qualitative study with an abductive approach was conducted. The applied research design was a multiple-case study that consisted of six cases. The analysis discusses the empirical data with a cross-case examination and pattern matching to the literature in order to identify similarities and differences between the cases. The perceived uncertainty is dependent on several elements and the findings display how changes in the business environment impact firms differently depending on the risk management of the firm, market commitment, information, experience and how the market is valued. These factors influence the process behind the response and the resources that are allocated to the process. The thesis contributes both to the theoretical and practical understanding of uncertainty and how to respond to uncertainty.

Place, publisher, year, edition, pages
2019.
Keywords [en]
Brexit, Uncertainty, Perceived Uncertainty, Swedish Forestry firms, Risk, Strategy, Response, Actions, Business environment, Changing business environment
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-85532OAI: oai:DiVA.org:lnu-85532DiVA, id: diva2:1326382
Subject / course
Business Administration - Marketing
Educational program
International Business Programme, 180 credits
Supervisors
Examiners
Available from: 2019-06-18 Created: 2019-06-18 Last updated: 2019-06-18Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf