Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Social Movements and Social Media: the case of the Armenian 'velvet' revolution
Stockholm University, Faculty of Humanities, Department of Media Studies, JMK.
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Depending on the political environment, economic, cultural and social factors, the digital era provides new opportunities and constraints for mobilization of social movements.The current research was focused on exploring how protest leaders and activists used and perceived social media as a tool for communication and organization during the movement “take a step, #RejectSerzh”; a series of peaceful, anti-governmental protests which led to a shift of governmental power in Armenia.

Prior work dedicated to unpacking the relationship between social movements and social media have focused on a few empirical cases. Hence, a case study of a yet underexplored social movement can add to this strand of literature.

The methodological approach displayed in this study follows a mixed-method model. Interviews with activists of the movement “take a step, #RejectSerzh” and content analysis of official social media accounts of leaders of the movement “take a step, #RejectSerzh” were expected to provide a diverse perspective on social media tactics during the movement.

The results implied that social media were perceived as one of the main contributors to the fulfilment of objectives of the movement “take a step, #RejectSerzh” in multiple ways: social media allowed for fast communication, decentralized organization, testimony of the non-violent nature of the movement, as well as validation of the movement through transparency of action (most importantly, in real-time). There was a strong indication that live video broadcasting function on Facebook was generally perceived as a tool with more capacities for contentious politics.

Meanwhile, the results suggest that the movement “take a step, #RejectSerzh” could be perceived as a continuity of previous social movements, the negative experience gained from which curbed the overall tactics of the movement, rather than a result of immediate grievances. Nonetheless, the role of human emotions, such as fear, hope and will, was at the centre of interpretations of how the activists experienced the movement.

Place, publisher, year, edition, pages
2019. , p. 70
Keywords [en]
Armenian revolution 2018, social movement, social media, contentious politics, citizen video-journalism, collective grievance approach
National Category
Media Studies
Identifiers
URN: urn:nbn:se:su:diva-169816OAI: oai:DiVA.org:su-169816DiVA, id: diva2:1326230
Supervisors
Examiners
Available from: 2019-06-18 Created: 2019-06-17 Last updated: 2019-06-18Bibliographically approved

Open Access in DiVA

fulltext(790 kB)36 downloads
File information
File name FULLTEXT01.pdfFile size 790 kBChecksum SHA-512
008ec14380709f51ec1027e8e93d6c5903fff242f84a614cf181fcfbc71d3dd1c72c13b4c9c3f85b4f96882f7a7630bc5c0243d788b5f8e5829b48f7e7579fb2
Type fulltextMimetype application/pdf

By organisation
JMK
Media Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 36 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 162 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf