Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
So... this is how you look on Tinder: A quantitative study about how young adults in Sweden self-present themselves on Tinder.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to analyze how young adult self-present themselves on Tinder and the relationship between user’s self-presentation and gender to investigate if there are differences. While there are plenty of research connected to self-presentation and online dating, most of them were conducted on English speaking dating sites. Since Tinder is a location-based application, the aim of this study is to investigate how Swedish users self-present themselves on Tinder. This study also focuses on variables that have not had much attention when it comes to dating environment but is related to self-presentation (social interaction, taste, personality trait etc.). This essay is addressing the following questions: 

1. How do young adults self-present on the dating app tinder? 

2. Are there gender differences in how tinder user self-present themselves? 

To explore and answer the topic, we use a quantitative content analysis approach to examine the photographs, textual description and connections to third party applications in each individual profile. The sample of this study were Tinder users located near Karlstad, Sweden with a approximate range of 161 km. This study analyzed two hundred individual profiles were whereof one hundred are men and respectively women between the age of 18 - 24 as it is the most active age range according to a study conducted in the US. We analyze the variables gaze, dress, social interaction in the photographs. In the textual description the variables hobbies or interests, professions, taste, height, emojis, partner preference and personality trait were analyzed. In the analysis of the results, there were a significant difference between gaze and dress related to gender in the photographs as expected from previous studies. There was surprisingly no significant difference in how men and women present themselves in the textual description although there are difference between them. The analysis and discussion with a reflection to previous study results shows that there is a gendered self-presentation and that gender stereotypes still exists on Tinder. The results serves as a groundwork for future research regarding self-presentation in online dating environment.

Place, publisher, year, edition, pages
2019. , p. 61
Keywords [en]
Self-presentation, gender, stereotypes, online dating, young adults
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:kau:diva-72603OAI: oai:DiVA.org:kau-72603DiVA, id: diva2:1325686
Subject / course
Media and Communication Studies
Supervisors
Examiners
Available from: 2019-06-17 Created: 2019-06-17 Last updated: 2019-06-17Bibliographically approved

Open Access in DiVA

fulltext(1053 kB)161 downloads
File information
File name FULLTEXT01.pdfFile size 1053 kBChecksum SHA-512
f81933643a0582bd4c58277ec062240753db1a4c08bf0fd08e92d1d363c498f57c3aff2b0416f5a1e2d370f10695ed4868855845e399048bf5413cb48f583c27
Type fulltextMimetype application/pdf
Arkivfil(1019 kB)85 downloads
File information
File name FULLTEXT02.pdfFile size 1019 kBChecksum SHA-512
a53111f0be5905289376119023f3077499fe3eadc3e7cef7c896629767c843d3f3248ecdaa219f7c7b6ba79c380619157f36357b27275e548bd525b6cd74e37a
Type fulltextMimetype application/pdf

By organisation
Faculty of Arts and Social Sciences (starting 2013)
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 246 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 198 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf