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Interactive TV and group viewing: A qualitative study of companion apps and viewer engagement during group TV viewing
KTH, School of Electrical Engineering and Computer Science (EECS).
KTH, School of Electrical Engineering and Computer Science (EECS).
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Interaktiv TV och grupptittande : En kvalitativ studie av kompanjonappar och tittarengagemang vid TV-tittande i grupp (Swedish)
Abstract [en]

Smart device applications that allow users to interact with a TV show in some way, so called companion apps, are increasingly common. In this paper, we study how the usage of such apps affect viewer engagement when used in groups of three or more people, a common TV viewing scenario. To study these effects, an experiment was conducted, where two participant groups watched multiple clips from a show of their choice, with varying devices running companion apps present. Qualitative analysis of data gathered during these viewings (video recordings, survey responses, and group interviews) show that the usage of companion apps increases viewer engagement in these scenarios by encouraging users to either work together or compete against each other, and that this effect seems to be more prominent among younger viewers.

Abstract [sv]

Applikationer till smarta enheter som möjliggör för TV-tittare att interagera med TV-program de tittar på, så kallade kompanjonappar, blir allt vanligare. I denna studie ämnar vi att undersöka hur användandet av sådana applikationer påverkar tittarnas engagemang i programmet vid TV-tittande i grupper om tre eller fler personer. För att undersöka detta utfördes ett experiment där två deltagargrupper fick välja, och se på, tre klipp från ett TV-program, med olika smarta enheter med tillhörande kompanjonappar tillgängliga. Kvalitativ analys av data från sessionerna (videoinspelningar, enkätsvar och gruppintervjuer) tyder på att användadet av kompanjonappar ökar tittarnas engagemang genom att uppmuntra till sammarbete eller tävling mellan deltagarna, samt att denna effekt verkar mer framträdande hos yngre TV-tittare.

Place, publisher, year, edition, pages
2019.
Series
TRITA-EECS-EX ; 2019:191
Keywords [en]
second screen, companion app, TV, viewer engagement, SVT Duo, Interactive TV
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:kth:diva-253648OAI: oai:DiVA.org:kth-253648DiVA, id: diva2:1325562
Subject / course
Media Technology
Educational program
Master of Science in Engineering - Media Technology
Supervisors
Examiners
Available from: 2019-07-02 Created: 2019-06-16 Last updated: 2019-09-10Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
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