Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Hopp eller förtvivlan?: En kvantitativ enkätundersökning i sociala medier om människors attityder till kommunikationen kring klimatförändringar.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies (from 2013).
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies (from 2013).
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Hope or despair? : A quantitative survey on social media about people's attitude towards communication regarding climate change. (Swedish)
Abstract [sv]

Klimatfrågan är ett ständigt aktuellt ämne i dagens samhälle och det tycks finnas en stor medvetenhet hos de flesta människor om att det krävs akuta insatser och stora livsstilsförändringar, om vi ska ha möjlighet att minska vår klimatpåverkan. Trots att klimatförändringarna lämnar få oberörda och många individer uppger sig dessutom vara både insatta och engagerade i klimatfrågan, så omsätts engagemanget inte alltid till handling. Denna miljösociologiska kvantitativa studie avser undersöka om olika typer av klimatbudskap har en inverkan på individens attityd gentemot klimatförändringar vid exponeringstillfället. Studien undersöker också huruvida det finns skillnader i individens socio-ekonomiska bakgrund som inverkar på deras självskattade klimatengagemang. I studien deltog 140 respondenter med varierande bakgrundsvariabler (ålder, kön, boendeort, utbildningsnivå och inkomst). Respondenterna som delades upp i två experimentgrupper och en kontrollgrupp, fick besvara en digital enkät med en kvasi-experimentell design.

                                                                                                   

Resultatet visade att de olika kommunikativa angreppssätten att förmedla frågor kring klimatet på, inte hade en inverkan på respondenternas attityd gentemot klimatförändringar vid exponeringstillfället. Det fanns inte heller en signifikant skillnad avseende respondenternas klimatengagemang mellan bakgrundsvariablerna boendeort och utbildningsnivå. Däremot visade resultatet en signifikant skillnad mellan män och kvinnor gällande skattat klimatengagemang, något som ligger i linje med tidigare forskning.

Abstract [sv]

Climate change is a constantly debated issue in our society today, and most people seem to have a sense of awareness that we need to act urgently and make major changes in our lifestyle in order to decrease our impact on the climate. Despite the fact that climate change leaves few untouched and many individuals also claim to be both well informed and engaged in the climate issue, the commitment is not always put into action. This environmental sociological quantitative study intends to investigate whether different types of climate messages have an impact on the individual's attitude towards climate change at the time of exposure. The study also examines whether there are differences in the individual's socio-economic background that affect their self-rated climate commitment. In the study 140 respondents with varying background variables participated (age, sex, level of education, place of residence and income). Respondents who were divided into two experimental groups and one control group were asked to answer a digital survey with a quasi-experimental design.

                                                                                                              

The result showed that the different communicative approaches to conveying issues around the climate did not have an impact on the respondents' attitude towards climate change at the time of exposure. There was also no significant difference with respect to the respondents' climate commitment between the background variables residential area and level of education. However, the result showed a significant difference between men and women regarding estimated climate engagement, which is in line with previous research.

Place, publisher, year, edition, pages
2019. , p. 64
Keywords [sv]
Miljösociologi, klimatförändringar, kommunikativa angreppssätt, attityder, genus, idealisering, symboliskt kapital, kvasi-experimentell design, Environmental sociology, climate change, communicative approaches, attitudes, gender, idealization, symbolic capital, Quasi-experimental design.
National Category
Sociology
Identifiers
URN: urn:nbn:se:kau:diva-72590OAI: oai:DiVA.org:kau-72590DiVA, id: diva2:1325380
Subject / course
Sociology
Supervisors
Examiners
Available from: 2019-06-17 Created: 2019-06-15 Last updated: 2019-06-17Bibliographically approved

Open Access in DiVA

fulltext(1224 kB)37 downloads
File information
File name FULLTEXT01.pdfFile size 1224 kBChecksum SHA-512
f8bb28b97d367c6aece018855c1581a6a2d7640d128c7dbf088fe3bdcc6ded9b7a39a1410c1942b893c5fc8f05e75f42d45380b7ea29862ac1705e43496e2377
Type fulltextMimetype application/pdf

By organisation
Department of Social and Psychological Studies (from 2013)
Sociology

Search outside of DiVA

GoogleGoogle Scholar
Total: 37 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 240 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf