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Assessing partnerships to reach customers in water-stressed regions
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
2019 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Water has been classified as an increasingly stress resource, according to the last World Water Development Report. Concerns about clean drinking water and water sanitation are also focal points of the Sustainable Development Goals (SDGs). Moreover, small and medium-sized enterprises (SME), as well as start-ups, are interested in water management innovation and reaching countries with difficult access. This project is motivated by a desire to identify and classify the challenges of reaching water-stressed regions or people living at the bottom of the pyramid (BOP) that are facing water scarcity as well as the aim to recognize approaches of how partnerships - strategic alliances, joint ventures, co-opetition, and buyer-supplier relationship - address some of those challenges. The importance of partnerships, their specific motives, and the assets and activities interchanged in each experience, have been examined through different interviews. By focusing attention on the relation between challenges, partnerships, and business model levels, this paper suggests that partnerships are essential to reach emerging markets, but not all of them are valuable at the earlier stages of a start-up. In addition, according to the challenges that are expected to address, a particular type of partnership should be established, which implies different adaptations in the business model. Therefore, the contribution of this study is to provide orientation to small companies on how to use partnerships based on the challenges to overcome reaching regions with water scarcity.

Abstract [sv]

Vatten har klassificerats som en resurs som allt mer drabbas av vattenstress enligt senaste rapporten från World Water Development. Bekymmer om rent dricksvatten och vattenrening hamnar i fokus i de Globala målen för hållbar utveckling (SDG). Dessutom fokuserar små till medelstora företag och startups är intresserade av innovation inom vatten management och att nå länder där tillgång till vatten är svår. Detta projekt motiveras av en vilja att identifiera och klassificera utmaningarna av att nå vattenstressade regioner och människorna som lever i botten av pyramiden (BOP) som drabbas av vattenbrist och att hitta de metoder som med samarbetspartners, strategiska samarbeten, samriskföretag och leverantörssamarbeten kan hjälpa med dessa utmaningar. Betydelsen av samarbeten, deras specifika mål och tillgångar och aktiviteter som spridits i form av utbyte för varje händelse har examinerats genom olika intervjuer. Genom att fokusera på sammanhanget mellan utmaningarna, samarbeten och olika nivåer av affärsmodeller föreslår denna studie att samarbeten är grundläggande för att kunna nå utvecklingsområden, men inte alla är viktiga i de tidigare skeden i en startup. Dessutom enligt de utmaningar som uppkommer, en speciell typ av samarbete ska etableras som innebär olika anpassningar av affärsmodellen. Därför bidrar denna studie till att ge små företag riktlinjer på hur man använder sammarbetspartnerskap baserat på utmaningarna för att nå de regioner som har vattenbrist.

Place, publisher, year, edition, pages
2019.
Series
TRITA-ITM-EX ; 222
Keywords [en]
Partnerships, strategic alliances, joint ventures, co-opetition, buyer-supplier, Business model, challenges, assets, activities, water-stressed regions, SME, start-ups
Keywords [sv]
Partnerskap, strategiska allianser, samriskföretag, samverkan, köpare-leverantör, affärsmodell, utmaningar, tillgångar, aktiviteter, vattenstressade regioner, små och medelstora företag, startups.
National Category
Other Engineering and Technologies not elsewhere specified
Identifiers
URN: urn:nbn:se:kth:diva-253365OAI: oai:DiVA.org:kth-253365DiVA, id: diva2:1325309
Subject / course
Entrepreneurship and Innovation Management
Educational program
Master of Science - Entrepreneurship and Innovation Management
Supervisors
Examiners
Available from: 2019-09-06 Created: 2019-06-15 Last updated: 2019-09-06Bibliographically approved

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