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Hur ser en doft ut?: En kvalitativ studie kring hur dofter kan kommuniceras visuellt
Karlstad University.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis [Artistic work]
Abstract [en]

In the past designers have almost exclusively focused on the senses vision, hearing and touch when creating. However, the sense of smell is a relatively unexplored area in design. In this study, the potential of scents in design will be tested by examining how a scent can be communicated visually. This research study is part of a project that is carried out in collaboration with a client who produces and sells scented candles inspired by the county of Bohusla╠łn. The business is recently founded and the client finds it hard to make her products stand out on the market. Especially since the marketing of the products will primarily be carried out digitally, which means that potential customers will not be able to smell the candles. This is problematic since the scent is the main selling point of the product. The purpose of the study is to create knowledge about this relatively unexplored field and also to help the client make her products stand out on the market. The methods that were used are focus group discussions and co-design workshop practices. With support from the theoretical framework of the study a result is reached. It shows that it is possible to translate scents into visual images with the help of color theory and a model based on semiotics, which is presented in this study.

Place, publisher, year, edition, pages
2019. , p. 55
National Category
Humanities and the Arts
Identifiers
URN: urn:nbn:se:kau:diva-72548OAI: oai:DiVA.org:kau-72548DiVA, id: diva2:1324554
Subject / course
Media and Communication Studies
Educational program
Media and Communication: Visual Communication Design (180 ECTS credits)
Available from: 2019-06-27 Created: 2019-06-13 Last updated: 2019-06-27Bibliographically approved

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