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Självbetjäningens revolution inom detaljhandeln: En fallstudie om självbetjäning i fysiska butiker
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis [Artistic work]Alternative title
The self-service revolution in retail : A case study about self-service in physical stores (English)
Abstract [en]

The purpose of the study is to obtain a preferable understanding of how a company in the retail trade and its store staff achieves and provides service quality through self-service and how the co-creation and value creation is preserved when the majority of the personal contact is supplemented by technology.

Abstract [sv]

Syftet med studien är att få en större förståelse för hur ett företag inom detaljhandeln och dess butikspersonal åstadkommer och tillhandahåller servicekvalitet genom självbetjäning och hur sam- och värdeskapandet bevaras när majoriteten av den personliga kontakten byts ut mot teknik.

Place, publisher, year, edition, pages
2019. , p. 76
Keywords [en]
Self-service, value creation, co-creation, retail, physical store, Lagerhaus, case study.
Keywords [sv]
Självbetjäning, värdeskapande, samskapande, detaljhandel, fysisk butik, Lagerhaus, fallstudie.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-85312OAI: oai:DiVA.org:lnu-85312DiVA, id: diva2:1324490
Subject / course
Business Administration - Marketing
Educational program
Retail and Service Management Programme, 180 credits
Supervisors
Examiners
Available from: 2019-06-19 Created: 2019-06-13 Last updated: 2019-06-19Bibliographically approved

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fulltext(1490 kB)13 downloads
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Nahar, JennyferPkhikleshvili, Irina
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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